Consumers are becoming frustrated with the limitations of cash, with 29 percent of Americans saying they would choose a smartphone over a wallet if they could only bring one item when going out, according to a new survey from PayPal.

Coca-Cola brand Glaceau vitaminwater is leveraging SMS to deliver coupons to customers and give them a chance to win concert tickets. The text4tix call-to-action appears on specially marked labels of select 20-ounce bottles of Vitamin Water through Oct. 31 and on 32-ounce bottles through Dec. 31. Consumers are also encouraged to text in for a chance to win concert tickets via in-store signage as well as local and mobile radio advertising.

Luxury retailers can benefit from using geo-targeting mobile technologies to keep affluent consumers coming into their stores and not their competitors' locations. Retailers can use geo-targeting in a variety of ways, which include targeting consumers in a store, outside a store or in specific neighborhoods. By using these technologies along with consumer data and research, retailers can access their target consumers and drive them into store locations.

There's a new personalized shopping platform in town. Since it raised $1.7 million in angel funding, ads recommendation system ContextLogic has put its ads optimization technology to good use in a wishlist-making app called Wish. As its moniker belies, Wish allows you to view a feed of goods specifically tailored to you and add them to various lists on the platform - like my list about Summer. Every time you add to a list or recommend an item, Wish's natural language processing and machine-learning tech learns that that's the type of thing you're interested in and then shows you more …

At the recent NRA show, providers of mobile marketing and loyalty solutions descended to hawk their wares to this receptive audience. The sheer number of companies offering mobile marketing platforms was staggering: 48 loyalty solution providers exhibited - quite an increase from the 36 that were there last year.

Much as online merchants are touting the benefits and convenience of mobile payments in China, shopping enthusiasts are mostly reluctant to pay via their mobile devices. "The disproportionate growth of mobile e-commerce is mainly due to the stalled (mobile) payment, which largely dulls efficiency and user experience," iResearch chief analyst Cao Junbo said in an exclusive interview with China Daily.

While mobile commerce is one of the fastest growing industries in the world, not all of the news that comes from this field can be good all the time. The partnership between VeriFone and the Taxicab Commission is one example of this and the partnership may serve as an example of the perils that exist in the mobile commerce field. Due to the relative youth of mobile commerce, the challenges that companies face in this field are still somewhat unknown and partnerships that run into these challenges may be able to provide some degree of insight on how such challenges …

A leading developer of NFC-based payment systems has announced that it has received an order for 30,000 of its NFC-based payment systems. The order has come from a leading North American company in the retail petroleum industry. OTI plans to fill the order before the end of the year and expects to see further orders from this customer in the coming months. While the orders are for OTI's NFC-based systems, OTI has worked closely with the customer to fashion a custom system that will accommodate the customer's interests in mobile commerce.