Coca-Cola is the latest brand to prove that the mobile check-in fad may not be over yet, with a new campaign that drives awareness and funds for ten nonprofits in New York. The soda giant has teamed up with Global Poverty Project on the "Movement for a Movement" campaign that involves a scavenger hunt throughout New York leveraging mobile check-ins to educate consumers about social issues and trigger donations. The campaign runs through Sept. 15.

Mobile is playing a big role in back-to-school shopping this year, particularly around consumers checking prices online before making an in-store purchase, according to a new study from Pricegrabber. Pricegrabber's 2013 back-to-school report points to an increase in consumers relying on their mobile devices to help in the shopping experience. Forty-six percent of all consumers surveyed said that they planned to use their mobile device for back-to-school shopping this year.

Vodafone India has launched its mobile money transfer and payment service, M-Pesa, in Delhi and NCR, in collaboration with ICICI Bank. According to Vodafone, the service will now be available through 1400 specially trained authorised agents and across 130 Vodafone exclusive retail stores in Delhi and NCR region. Through the M-Pesa service, users will be able to deposit and withdraw cash from designated outlets, transfer money to any mobile phone in India, remit money to any bank account in India, make payments to recharge mobiles, clear utility bills and for DTH service subscription, shop at select shops and use it …

Mobile image recognition technology identifies objects like shoes, handbags, and golf clubs in images, videos, or directly through a tablet or smartphone's image sensor. The technology may make a new form of mobile commerce possible in just the next few years, allowing shoppers to see products in use or on another person and instantly buy those items from a mobile application. Imagine walking on a busy street in San Francisco or Boston. You see a fashionable person wearing a attractive suit or carrying a beautiful handbag that you'd like to have for yourself. You pull out your iPhone 7 - …

Last year, Apple (NASDAQ: AAPL [FREE Stock Trend Analysis]) made a massive investment in fingerprint scanning technology. Instead of spending a small sum of money to acquire a startup (which is very common for the company), Apple paid $365 million to acquire AuthenTec. Before the acquisition, AuthenTec worked with companies like Hewlett-Packard (NYSE: HPQ) to deliver a full fingerprint scanning solution. The company's technology could also be found in Android devices.

The founders of Snapette, the location-based fashion shopping app founded in 2011, announced it has been acquired by PriceGrabber, the price comparison site based in Los Angeles. Sarah Paiji, the app's co-founder, says the nine-person company will continue to operate out of its New York office. Though the terms of the acquisition were not revealed, the deal likely represents a decent payday for the company's founders and investors, which include Accel Partners, 500 Startups, Forerunner Ventures, and Brian Lee of Shoedazzle. The company had been largely bootstrapped, aside from a $1.5 million in a seed round in October 2011.

A series of new surveys commissioned by SOASTA - a provider of cloud and mobile testing solutions - questioned American adults about their concerns when buying mobile apps, and the issues developers face with testing apps before they are released. Harris Interactive conducted the online survey while uSamp polled information technology specialists and mobile app developers.

Macy's is extending its annual Shop for a Cause event into mobile by letting customers text to donate and simultaneously receive a coupon that is good for 25 percent off purchases. This is eighth annual Shop for a Cause event, during which Macy's offers customers a one-day 25 percent discount with a $5 donation to March of Dimes or other participating local charities. To extend the effort into mobile, Macy's is partnering with March of Dimes mobile-giving partners Mobile Commons and the BBB Mobile Giving Foundation.

American Eagle Outfitters is putting mobile at the core of a new video campaign that spurs consumers to show off their fall wardrobes in exchange for receiving a discount. The specialty retailer's "Rock Your Walk" campaign centers around mobile video as the primary way that consumers can enter the sweepstakes. In addition, American Eagle Outfitters has updated its iPhone application to include some new features such as Passbook support.

Recent reports are all consistently showing that as much as shopping via smartphones and tablets is growing, and retailers are pouring their resourc Among the most recent reports, one has suggested that retailers are going to need to make a greater effort to convince shoppers that they have high enough mobile security to make it worthwhile to conduct their shopping activities safely online by way of their commerce sites. This could present a considerable challenge as this is a very new environment and many consumers hesitate when they are still feeling more comfortable using desktops and laptops.es into boosting their …