• Jeweler Launches App for Fans, Shopping
    Fine jewelry maker David Yurman is seeking the opinions of its Facebook fans to generate an enthusiast-approved gift guide for Valentine's Day. The jeweler has partnered with media partners InStyle Style Ambassador and Details to release a Facebook application that allows David Yurman enthusiasts to select preferred styles to then be included in the brand's Valentine's Day Gift Guide. David Yurman's Facebook app is also shoppable, giving consumers direct access to the jeweler's Web site where additional items not included in the app can be viewed.
  • McDonald's Expands Mobile Coupon Program
    McDonald's is expanding its mobile couponing effort through a branded application by rolling out a new round of pilot programs in California and Nevada. The new California and Nevada markets are the latest areas where McDonald's is testing mobile coupons through its McD app. The goal behind the app is to test how consumers in different markets within the United States respond to mobile coupons, which presumably will be rolled out as a larger mobile program in the near future. "We are still early in our work with McD App, and it would be too early to provide initial learnings," …
  • PayPal Chief Remains Bullish on Mobile Payments
    Eventually, mobile will be everything, according to PayPal President David Marcus. That might have been a bold statement a year or even six months ago. But based on traffic and ad revenue figures experienced by some other tech giants lately (see Yahoo and Facebook, for starters), perhaps it's just stating the obvious at this point. During a sitdown conversation with ReadWrite Editor-in-Chief Owen Thomas on Tuesday evening, Marcus reiterated a prediction made one year ago that within five years, consumers in dense metro areas in North America, Europe, or Asia will be able to complete all payment transactions with a …
  • Mobile Commerce Drives eBay Revenue
    eBay posted a profit of $850 million, compared with earnings of $751 million a year ago, for its fourth quarter, ended Dec. 31, 2013, while revenues rose 13% to $4.5 billion, fueled by strong mobile results. In reporting its results, the company also said it has received a proposal from activist investor Carl Icahn seeking to spin off PayPal as a separate company. The company's Marketplaces and PayPal units achieved record mobile results overall in 2013, each exceeding $20 billion in mobile volume. Mobile users represented 40% of eBay's 36 million new users and accounts in 2013. "We feel good …
  • Report Sees Apple Launching Mobile Commerce Platform
    A market research firm based in the United Kingdom has released its latest 2014 Trends to Watch report, which predicts that Apple will finally enter into the mobile commerce market this year. Apple has approached the mobile commerce space with caution due to the security issues that exist therein. It had been speculated that the iPhone 5 would include NFC technology, but Apple has little faith in NFC, especially when it comes to using the technology for mobile payments. According to Ovum's report, Apple is expected to release its own mobile commerce platform this year. Ovum suggests that Apple has …
  • UK Largest Banks Adopting Mobile Payments
    Five of the United Kingdom's largest banks are set to embrace mobile payments. First Direct, Nationwide, Santander, Metro Bank, and HSBC are moving to provide their combined 18 million customers with the ability to make mobile payments leveraging QR codes and NFC technology later this year. This will be made possible through the use of Zapp, a mobile commerce platform from VocaLink. The five banks have adopted the platform as a way to make it easier for mobile customers to manage their finances and pay for products they are interest in. Zapp has managed to establish a strong following among …
  • Multiple Commerce Platforms Seen on the Rise
    Merchants are increasingly choosing multiple platforms to meet their e-commerce needs, according to Magento. A merchant may choose one platform for their core site, but marketing head at the e-commerce company, Craig Peasley, said an entirely different one may be selected for another purpose. A reason for this approach is to get into international markets quickly and at a cost that works for the merchants. "In order to support new business models and global growth opportunities this year, flexibility, speed and choice will be critically important for merchants to achieve success," Peasley said.
  • Sears Drives Redemption Rates with SMS Blast
    A recent Sears SMS blast offered Shop Your Way members $15 off of a $100 purchase, reflecting how the retailer is using personalized mobile offers and driving redemptions rates up. The retailer is able to take into account real-time customer feedback along with hyperlocal and transactional data to deliver more personalized offers and messages to customers. The platform is powered partly by Pikato and other Sears technology components, with retailers leveraging Pikato's offerings seeing up to a 1,100 percent increase in redemption rates.
  • Mobile Commerce Platforms Pushed by SMBs
    Corporations and massive enterprises have traditionally been the leaders when it comes to being on the very cutting edge of technology, but when it comes to mcommerce, a major push is being supported by small and medium sized businesses that are not held back by the solid infrastructures and red tape restricting their larger counterparts. SMBs often find themselves in a position in which they can move quickly, making it possible for them to try out various forms of tech, such as mcommerce, and to keep up with the latest developments over these channels. Because of this, businesses in this …
  • AT&T Partners for Another Mobile Payments System
    AT&T has made a move to develop its own mobile commerce platform. The telecommunications company is currently involved in Isis, a platform that was born from a joint venture with Verizon Wireless and T-Mobile. The three companies had invested heavily in Isis and successfully launched the platform in the U.S. in 2013. Isis has promised to be a powerful platform, but AT&T is not willing to place the entirety of its mobile commerce interests on the platform.
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