97 percent of online clothing shoppers shop from the comforts of their own home or work, with just one percent of the respondents using in-store Wi-fi on mobile devices for purchases, according to the new survey issued by Fits.me, the virtual fitting room solution. The survey, which asked 1,027 consumers about their attitudes towards online shopping found that even though an estimated 30 percent of clothing purchases are done from a mobile device, only 15 percent of surveyed consumers used a mobile device to make their last online purchase, with three out of 1,027 respondents using a mobile phone network …

Jamba Juice is rolling out its new rewards program on a national level following a test from last summer. The smoothie chain's Jamba Insider Rewards program is now live in Jamba Juice's 851 stores. The program is powered through SMS and in-store touch screens that consumers use to type in their mobile phone numbers. "Over half our Web traffic comes from mobile users, and we have a significant number of Jamba Insiders who are only opted into text communication, so it makes sense to use SMS for communicating with our rewards members," said Robert Notte, chief technology officer of Jamba …

Last year marked an important first in mobile payments, with tablet payments comprising almost half of all mobile commerce, according to Javelin Strategy & Research. In 2013, tablets accounted for $28.7 billion in mobile online commerce, or over 50% of the entire mobile online payments space. That is quintuple 2012's $5.1 billion. The portion of commerce generated through tablets is fueled by rising device ownership, as mobile consumers' ownership of the device doubled since 2012. As tablet ownership rates continue to grow, the devices are expected to serve as an increasingly dominant purchase channel. Creating tablet-optimized shopping experiences through the …

Accenture is extending its digital payments services with features integrating "big data" analytics capabilities and recommendation tools to allow its clients to build personalized, mobile e-commerce applications. The enhanced Accenture Mobile Wallet platform now includes the Accenture Recommendation Engine, developed by Accenture Interactive and delivered via the cloud or on-premises through Accenture Analytics, which offers personalized recommendations to customers in real time. The technology services and management company made the announcement Monday at Mobile World Congress in Barcelona, where mobile commerce is a hot topic. Also Monday, for example, MasterCard announced it is enhancing its MasterPass mobile online payments service …

eBay and PayPal have embraced mobile commerce and are just as enthusiastic about wearable devices, as evidenced by their support of smartwatches. The two companies launched apps for Samsung's first generation Galaxy Gear smartwatch last fall, and eBay and PayPal are now featured apps on the second generation Gear 2 smartwatches that Samsung announced over the weekend at the Mobile World Congress (MWC) in Spain (it dropped the word "Galaxy" from the new models). PayPal's Vice President of Global Product Hill Ferguson took to the company blog to say PayPal would be the first payment provider on the Gear 2, …

MasterCard launched MasterPass, an in-app payments service designed to eliminate the need to store credit card credentials on several mobile applications, at the Mobile World Congress trade show. MasterPass in-app payments extend the capabilities of MasterCard's browser-based MasterPass digital service into the mobile app environment, and provide consumers with one secure direct relationship with their bank. Forbes Digital Commerce, Fat Zebra, NoQ, Starbucks Australia and Shaw Theatres Singapore are among the first app providers that will power their in-app purchasing capabilities with MasterPass.

As public transportation systems slowly shift over to mobile, Amtrak has been a leader in the space by offering mobile ticketing on almost all of its trains and buses and today boasts that the majority of its tickets are redeemed electronically. Transportation has an obvious use case for mobile, with users able to easily pull out their phone and scan a ticket instead of having to waste time at stations purchasing a ticket and instead of having to remember a piece of paper. However, there are challenges inherent in extending mobile services to such far-reaching organizations where schedules can change …

Chico's FAS Inc. is reportedly building a mobile shopping app for the iOS and Android platforms. According to the Wall Street Journal, the app will integrate with iBeacon location sensors on shelves. This app, currently in pilot testing, would reportedly use iBeacons to notify customers who have opted in when they are near items that fit their purchase history. Associates would then use iPads to update the customer's history. In addition, Chico's is reportedly developing a "customer closet" app that would create a visual representation of a customer's wardrobe and make personalized recommendations based on purchase history. Other marketing technologies …

Twelve months ago mobile-commerce or m-commerce was a minor revenue-generating side of the business but today it makes up nearly 30 percent of the revenues enjoyed by e-commerce companies and one that's seeing more and more investment pouring in. Smartphones have not just changed the rules of the e-commerce game - they've turned it on its head. In 2013, m-commerce - that's business from a customer on a mobile-phone platform accounted for 10 percent of the revenues earned by fashion e-commerce sites Myntra and 5 percent for online deal place Snapdeal. A year later, this platform has doubled for myntra …

Singapore's TWG Tea has plans to expand the sales of its luxury tea products and in order to do so has begun focusing on mobile commerce. The company boasts of more than 800 types of tea and believes that consumers can easily become overwhelmed by the options they have. In order to make it easier for consumers to find what they want, the company has begun developing a mobile application that will be able to support mobile purchases. According to TWG Tea, approximately 5% of the company's luxury sales are driven by mobile devices. The company's application is expected to …