Domino's Pizza is releasing its ordering app for iPad. Domino's new app will offer users access to the full national menu, coupon search and location-based store locator, like in its current iPhone, Android, Windows Phone 8 and Kindle Fire ordering apps. The app will also allow direct access to track an order using Domino's Tracker, the company's digital order tracker, and Pizza Profiles, which allows customers the ability to save information and reorder in as little as five clicks, or about 30 seconds.

Kimberly-Clark's new music-focused coupon initiative misses out on a massive opportunity to connect smartphone-wielding moms with mobile content and highlights the challenges that big consumer-packaged-goods brands have in getting mobile right. The CPG giant's new program is called Celebrate Family Unity - or FUN - and includes a microsite geared towards including more music into families' day-to-day lives. Kimberly-Clark claims that the site and program is designed for mobile, but many of the core features - including coupon redemptions and ringtone downloads - are only available on desktops, marking a big hole in the brand's strategy.

Starting May 5, Lowe's is equipping all 1,717 retail locations nationwide with mobile and Web resources that enable store associates to connect homeowners with local service professionals, marking the first time the home improvement chain will direct consumers to a Web site other than its own. The expansion of a 139-store strategic partnership with home remodeling site Porch.com will give Lowe's associates access to in-store kiosks or a mobile application that connects customers to specialized authorities on services that Lowe's does not offer through its installation program. By offering products in correlation with home improvement assistance, Lowe's hopes to better …

PayPal president David Marcus has announced a major rebranding for the eBay-owned online payments company, as competition heats up in the mobile payments market. The global rebranding campaign will see the company adopt a new logo and the slogan "powering the people economy", with the company set to start advertising on Australian TV for the first time. The ads, the first for the company, will also air in the US, the UK and Germany as part of a campaign developed by Havas Worldwide. PayPal claims the rebrand will mean greater legibility and recognition. In a statement, Eden Zoller, principal analyst …