Chain Store Age
Indoor retail mapping platform Aisle411 will provide indoor mapping services to Indianapolis-based Marsh Supermarkets. The retailer seeks to improve the shopping experience for its customers by leveraging the navigation platform via its new Marsh App. Shoppers can use the Marsh App, built for Marsh by Taqtile Mobility, to find where products are located inside the 81 Marsh, O'Malia's or Mainstreet Market Stores in Indiana and Ohio. Marsh licensed Aisle411's product locator technology and store maps inside the Marsh App so customers can find products, map shopping lists and take advantage of weekly offers.
Mobile Commerce Press
As BlackBerry desperately attempts to remain afloat and recreate itself into a position of relevance in the technology world, this Canadian handset maker is now placing a considerable focus on mobile payments as a new major element of its overall strategy. The company has now announced its intentions to become considerably more aggressive in the highly competitive and rapidly moving mobile payments environment. It has also confirmed a new three year agreement in which it has now entered with EnStream LP, which is a smartphone transactions joint venture that is owned by Bell, Rogers, and TELUS, the largest wireless carriers …
Let's Talk Payments
Back in October last year, Verifone had launched Way2Ride - their sound based mobile app - which runs on both traditional NFC enabled system and sound wave based NFC like system. On 17th June 2014, the company announced that taxi passengers in Philadelphia can now utilize Way2Ride in order to complete proximity payments. With this, users in Philadelphia can easily and securely pay for taxi rides with a tap of their mobile device. Recently, Way2ride won the 2014 CNP (CardNotPresent) Customer Choice Award in the Best Alternative Payment Solution category as well as the 2014 Appy Award for Best Mobile …
Marketing Week
WEVE, the mobile advertising and m-commerce joint venture between O2, Vodafone and EE, is on the hunt for a chief executive after it was announced David Sear is to leave the company. Sear is to leave next month. It is thought he does have another job to go to but declined to say with which brand when contacted by Marketing Week. A spokeswoman for WEVE adds it will announce its new CEO "in due course", suggesting a successor has been lined up.
Mobile Commerce News
China's e-commerce behemoth Alibaba has established a new department, which is responsible for the integration of businesses involving the mobile browser, search, and gaming services. This department will take care of the mergers that Alibaba is looking to make with other companies that exist in the mobile space. The first such company is UCWeb, which is a prominent mobile Internet browser company. By teaming with UCWeb, Alibaba is expected to further solidify its growing dominance of the mobile space. According to UCWeb, its partnership with Alibaba represents a major step in restructuring the mobile Internet of China.
Let's Talk Payments
A new industrial revolution is taking place where digital and mobile are forcing almost all the other industries to adapt to the new market, competitive, customer, technological realities and paradigms. Amongst the most disrupted industries - after the inexorable and painful transformation of the content industry (in particular music production and distribution) - it is little doubt that the financial services and banking sector are the most visibly impacted. Although the process of convergence between digital technologies and financial services/banking is not entirely new - it is developing since at least 20 to 30 years - the pace of these …
Mobile Commerce Daily
PayPal has pulled the plug on mobile remote check deposit, eliminating a distraction as the company continues to focus on building its digital payments business. While remote deposit capture has proven to be a popular service with consumers, financial institutions have been slow to roll it out, a void PayPal was looking to fill. However, digital payments are a much more important focus for PayPal, so the company is eliminating remote check depost now that more banks are offering the service.
Ecns
Chinese consumers are increasingly dependent on online shopping, and they shop online in their spare time, during working hours, on public transportation and in the office, according to a latest report released on Tuesday by Nielsen, a global information and measurement company. All latest trends indicate a bright future for China's e-commerce market, particularly mobile commerce, thanks to the high penetration of smartphones among Chinese consumers today, Tao Libao, vice president of E-commerce Solution at Nielsen China, said in a press release. The number of online shoppers reached 302 million in China in 2013, and the total online sales of …
Mobile Commerce Daily
Shoppers who received location-based beacon messages were 19 times more likely to interact with the advertised product than those who did not receive a beacon message, according to research from inMarket. The report is the first public release of data about the impact of beacon-based marketing on the shopping experience, according to inMarket. The report also revealed that in-store app usage was 16.5 times greater for users who received a location-based beacon message, and that shoppers who received a beacon message were 6.4 times more likely to keep an app on their phone, compared with those who did not.
Mobile Commerce Press
Mobile commerce may be growing in popularity, but that also means that it is coming under more aggressive scrutiny. Consumers are becoming less inclined to accommodate mobile platforms that are inherently flawed and lack appropriate security and convenience features. As such, a growing number of mobile payment platforms that had sought success in the mobile field are beginning to suffer from the fact that many consumers are simply no longer willing to justify their use of faulty products. Large mobile platforms like Isis and Google Wallet have managed to sidestep some scrutiny due to their strong backing from major companies …