Chain Store Age
Indoor retail mapping platform Aisle411 will provide indoor mapping services to Indianapolis-based Marsh Supermarkets. The retailer seeks to improve the shopping experience for its customers by leveraging the navigation platform via its new Marsh App. Shoppers can use the Marsh App, built for Marsh by Taqtile Mobility, to find where products are located inside the 81 Marsh, O'Malia's or Mainstreet Market Stores in Indiana and Ohio. Marsh licensed Aisle411's product locator technology and store maps inside the Marsh App so customers can find products, map shopping lists and take advantage of weekly offers.
The Drum
John Lewis has beaten the likes of Argos, Amazon and Tesco to be named the best retailer on mobile. The Mobile Commerce 2014 report from EPiServer looked at the top 20 retailers in the UK, asking 1,000 UK smartphone and tablet users to score each on their retail experience across mobile sites, Android and iOS apps. More specifically, the criteria included location-based tools, omnichannel experiences such as 'click and collect', a direct line to contact customer services, personalised content and social follows and sharing.
FinExtra
US telco giant AT&T has enlisted mobile commerce firm CorFire to help it deliver non-payment related NFC services to customers. AT&T is focussing its mobile NFC payments efforts on Isis, the joint venture it established with T-Mobile USA and Verizon Wireless. But it is also developing other contactless services through its AT&T NFC Connect service, tapping CorFire technology for things like access control.
Mobile Commerce Daily
PayPal has pulled the plug on mobile remote check deposit, eliminating a distraction as the company continues to focus on building its digital payments business. While remote deposit capture has proven to be a popular service with consumers, financial institutions have been slow to roll it out, a void PayPal was looking to fill. However, digital payments are a much more important focus for PayPal, so the company is eliminating remote check depost now that more banks are offering the service.
Let's Talk Payments
A new industrial revolution is taking place where digital and mobile are forcing almost all the other industries to adapt to the new market, competitive, customer, technological realities and paradigms. Amongst the most disrupted industries - after the inexorable and painful transformation of the content industry (in particular music production and distribution) - it is little doubt that the financial services and banking sector are the most visibly impacted. Although the process of convergence between digital technologies and financial services/banking is not entirely new - it is developing since at least 20 to 30 years - the pace of these …
Mobile Commerce News
China's e-commerce behemoth Alibaba has established a new department, which is responsible for the integration of businesses involving the mobile browser, search, and gaming services. This department will take care of the mergers that Alibaba is looking to make with other companies that exist in the mobile space. The first such company is UCWeb, which is a prominent mobile Internet browser company. By teaming with UCWeb, Alibaba is expected to further solidify its growing dominance of the mobile space. According to UCWeb, its partnership with Alibaba represents a major step in restructuring the mobile Internet of China.
Marketing Week
WEVE, the mobile advertising and m-commerce joint venture between O2, Vodafone and EE, is on the hunt for a chief executive after it was announced David Sear is to leave the company. Sear is to leave next month. It is thought he does have another job to go to but declined to say with which brand when contacted by Marketing Week. A spokeswoman for WEVE adds it will announce its new CEO "in due course", suggesting a successor has been lined up.
Go-Mash
The events ticket vendor Ticketmaster has taken big steps to redevelop its offering and make their mobile platform more optimised for today's audience on the move. The company has re-engineered its iOS 7 product to include a new set of features which optimise the user experience on mobile device. The updates deliver a fast and easy way for people to purchase tickets, including 'swipe-to-buy'. They have also taken the step of removing the need to type in captcha information, slimming down the whole process and removing any potential barriers for the user.
Mobile Commerce Press
Mobile commerce may be growing in popularity, but that also means that it is coming under more aggressive scrutiny. Consumers are becoming less inclined to accommodate mobile platforms that are inherently flawed and lack appropriate security and convenience features. As such, a growing number of mobile payment platforms that had sought success in the mobile field are beginning to suffer from the fact that many consumers are simply no longer willing to justify their use of faulty products. Large mobile platforms like Isis and Google Wallet have managed to sidestep some scrutiny due to their strong backing from major companies …
Mobile Commerce Daily
Shoppers who received location-based beacon messages were 19 times more likely to interact with the advertised product than those who did not receive a beacon message, according to research from inMarket. The report is the first public release of data about the impact of beacon-based marketing on the shopping experience, according to inMarket. The report also revealed that in-store app usage was 16.5 times greater for users who received a location-based beacon message, and that shoppers who received a beacon message were 6.4 times more likely to keep an app on their phone, compared with those who did not.