• Most Mobile Consumers Shop Online, Says Study
    A new report says that more than 70 percent of mobile consumers shop online, and about half purchase regularly, while 20 percent browse online then make a purchase in a physical store. The report also shows that mobile is as important as PCs in driving the changing consumer shopping behavior. In addition, a survey on UK m-commerce released this month shows that safe shopping online on a mobile device is a necessity for these consumers. Conducted by xAd and Telmetrics, the survey reveals while most people in the UK have desktop or laptop computers, 60 percent choose to use their …
  • Levi's Uses Beacon Billboards to Drive Consumers to Stores
    Apparel brand Levi Strauss and Co.'s Live in Levi's brand reintroduction campaign has combined its efforts with the use of iBeacon-enabled billboards, prompting customers with an offer and driving them into nearby stores. IBeacons have been more prevalently used as a method of targeted and relative advertising, catching the shopper at just the right time while they are near a store. The Live in Levi's campaign is a well-rounded attempt to attract consumers in multiple ways through iBeacons, user-generated content and social implications.
  • Target Takes on Amazon with Image Recognition
    Target is answering Amazon's image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want. Target is testing an image recognition mobile application to provide instant access - including purchasing capabilities - to products appearing in print ads, catalogs and on in-store signage. The In a Snap app launched this month and is playing a key role in the retailer's back-to-school marketing campaign, with the app featured in ads for Target's Room Essentials brand that are appearing in print magazines such as RealSimple, …
  • Office Depot Adds Augmented Reality for App
    Office Depot Inc. is partnering with pop-rock quintet R5 on the retailer's back-to-school "Gotta Get INSPIR5D" campaign. Through Sept. 30, at most Office Depot and OfficeMax store locations, customers can engage with an augmented reality experience with the band. By using a smartphone and the Office Depot mobile app, shoppers can see R5 appear on the phone's screen to offer words of encouragement and then pose for a photo opportunity with them. Customers can then share their R5 group photo via their social network.
  • Quiznos Ties Mobile Games to Rewards
    A recent Quiznos campaign exemplifies how mobile games paired with rewards can drive meaningful engagement for brands, with 8,599 coupons downloaded, 14,651 store locator searches performed and 4,200 signups for its Q-Club program. Quiznos engaged with office workers by asking for their participation in a game which rewarded the hungriest players with a catered lunch, generating 21, 285 impressions.
  • Starbucks Looks to Extend Mobile Commerce
    Starbucks has found a significant degree of success in its mobile commerce initiatives, but the company is not yet satisfied and intends to establish a larger presence in the mobile field. Convenience is the key to mobile success, and Starbucks has plans to introduce a new service that will have convenience as its most attractive feature. Starbucks will soon introduce a new feature to its popular mobile application that will allow customers to order products directly from their mobile device. They can use this same device to pay for these products. According to Starbucks, 14% of its in-store purchases throughout …
  • Airbnb Adds Videos for Mobile-Savvy Travelers
    Airbnb's recent revamp of its Web site and mobile application points to how the brand is prioritizing showing versus telling as well as community for today's always-on travelers. The redesign reduces the amount of text to put a bigger emphasis on informational visuals, including the introduction of video. The result is a more personalized experience designed to empower mobile-savvy travelers who are looking for a personal connection to the places they visit.
  • Shoe Seller Grows Mobile Web Sales
    Footwear and accessories brand Donald J Pliner has seen drastic improvements in sales a and membership as it celebrates its one-year anniversary of implementing a mobile-optimized Web site, including a three percent increase in average order size. The site differs from typical Web-responsive sites with the use of an adaptive design and content that is customizable across each channel, giving the brand the ability to maintain certain inventory geared towards the mobile user. Ecommerce software platform MarketLive managed the brand's transition to mobile in attempt to triple online revenue within a three-year period.
  • Acquisition Brings Twitter Closer to Mobile Commerce
    Twitter probably isn't the first company that comes to mind when you think of mobile payments, but the company has just made a big play in the mobile commerce space. The microblogging site today announced the acquisition of payments infrastructure company CardSpring to help with "the future of commerce on Twitter." CardSpring gives developers the ability to add their own applications to the payment network so retailers can apply discounts and coupons at checkout and customers don't have to mess around with offline coupons. It also runs CardSpring Connect, a service that helps merchants manage the creation and deployment of …
  • Smartphone Penetration Helps Drive Mobile Purchasing
    India's over 100 million smartphone users are beginning to shop online at such a pace that the country's biggest e-tailing companies are expecting the mobile traffic to surpass their desktop user base soon. Currently, several e-tailers are registering close to a third or nearly half of their sales via mobile devices, while a few others have already crossed the halfway mark. Increasing affordability of smartphones, special mobile sites and apps, improved data coverage and reduced costs, plus the overall mobile ecosystem in general, have created favourable conditions for m-commerce to grow impressively in the country.
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