The use of iBeacons by airlines is quickly ramping up this summer, with Britain's largest airline, easyJet, trialing the technology across Europe to help passengers navigate their way through the airport using the brand's mobile application. The easyJet app was updated on July 7, enabling it to communicate with iBeacons strategically placed around the London Luton, London Gatwick and Paris Charles de Gaulle Airports. The initiative follows moves by Virgin Atlantic, which is trialing iBeacons at Heathrow Airport, American Airlines, which has a trial in place in five United States airports, as well as other airlines.

Olive Garden announced a new mobile-ordering To Go experience as part of its ongoing brand renaissance, but the browser-based platform could place the chain at a disadvantage compared with the competition, which has embraced more consumer-friendly applications for the most part. Analytics firm Flurry recently published data concerning mobile usage by U.S. consumers, revealing that while users are increasingly engaging with handhelds on average of 2 hours and 42 minutes per day, only 22 minutes are spent in the browser, with a large majority of time focused on apps.

Apple released the first version of the iPad in 2010 and since about 2012 analysts, journalists and technology enthusiasts have been predicting the day that tablet would dethrone the traditional computer in all major use categories and ring in the new era of eCommerce. So far, this has not exactly happened. From the vantage point of mid-2014, a lot of tablets have been sold and the technology has certainly improved, but on the surface not much as changed. Traditional computers still represent the majority of computing devices sold, and when it comes to using the Internet for a determined purpose …

Transaction-driven sites such as Amazon and PayPal are increasingly embracing adaptive design in order to deliver their sites on mobile up to 40 percent faster than if they used responsive Web design. Speedy delivery times are crucial on mobile phones for many Web sites because users are often on the go and looking to answer an immediate need, such as where is the nearest coffee house. While responsive Web design is an important evolutionary step beyond the m dot sites that were once prevalent, many marketers are now looking toward creating experiences that are even more optimized for mobile and …

Pizza Hut is deploying augmented reality and a hashtag campaign to help reintroduce a menu favorite, Cheesy Bites pizza, as part of its partnership with Teenage Mutant Ninja Turtles around the upcoming reboot of the film. The pizza chain is reintroducing its Cheesy Bites pizza to go along with the campaign, which will differ from previous collaborative campaigns given the digital initiatives. The two brands, known to appeal to younger generations, reinstate themselves with a mobile twist to reach the tech-savvy Generation Z-ers.

Almost $1.36 Billion (GBP1 Bn) is being transacted via mobile and internet banking everyday by consumers in the UK, according to a new report by BBA and Ernst & Young. Internet and mobile banking is now utilized for transactions worth $8.71 Billion (GBP6.4 Bn) a week - up from $7.8 Billion (GBP5.8 Bn) in 2013, it states. "Digital banking is really shaking up the market, driving competition and innovation. This is great news for consumers and also potentially for the UK economy," stated EY partner in the company's digital financial services, Tariq Khatri, in a press release. "The British public's …

Mobile commerce continues to show up as a preferred investment area among e-commerce companies, and even more so among those involved in business-to-business transactions. A survey of 100 companies that sell online, both those that sell to consumers and businesses, found that respondents overall cited mobile commerce most often as one of three areas of planned investment, followed in order of preference by investment in web commerce, social media and, in a tie for fourth place, Internet search and e-mail marketing. E-commerce technology provider EPiServer conducted the survey at last month's Internet Retailer Conference & Exhibition in Chicago.

Tencent, one of China's largest Internet organizations, has been finding a great deal of success in the mobile commerce field, and this may be due to the company's approach on the mobile space. Mobile payments have been growing in popularity, but there is little incentive for consumers to stick with one mobile service in particular over another. Tencent's WeChat platform is one of the most widely used mobile applications in the world, but it has only very recently begun to support mobile payments. In a relatively short amount of time, the platform has managed to win consumer loyalty through its …

With smartphones and tablets increasingly used by people when they carry out safe shopping online, it is important for retailers to consider the kind of experience they are offering customers who choose to use portable platforms to make purchases. And a new study from EPiServer has found that John Lewis is currently the best at delivering on the promise of m-commerce, according to Warc. One thousand consumers who regularly engage in m-commerce were questioned to find out which companies are living up to expectations and which were not getting it right. The study found that John Lewis was performing even …

Broadband internet connectivity, considered a luxury some 10 years ago across India, is spreading fast, this time through mobile phones, and is set to overhaul the country's digital economy. Cheaper smartphones and a ballooning telecommunications industry have together pushed India to the cusp of digital revolution. Today, India has 243 million internet users - more than the United States and second only to China. As more Indians start using the internet on phones, they are gaining access to products and services that were otherwise tough to find or access. The internet has revolutionized travel, education, retail, and agriculture across the …