• Sporting Goods Store Targets Speed for Mobile Commerce
    When it comes to solid mobile commerce performance, every fraction of a second counts, and this message has never been more clear than in the example of the smartphone friendly website from Dick's Sporting Goods. According to the mcommerce statistics from Keynote Systems, Dick's has not been all that consistent. The importance of consistent strong performance in mobile commerce retail websites is very important. Even part of a second can make the difference between making a sale and improving customer loyalty, or sending a consumer to the competition because their site performs better. The better a site performs, the greater …
  • Quality of Mobile Experience Drives Hotel Bookings, Says Report
    According to a report that has been issued by Magnami Caruso Dutton, a digital customer experience agency, based on the recent research that they have conducted, mcommerce is playing a growing role in making hotel accommodation bookings. The research was published in the report entitled "Seeing Returns: Building Loyalty at Hotels Through Digital Customer Experience". What it showed was that, to an increasing degree, guests at hotels are reliant upon their mobile devices. As such, providing services and options to be accessed by those devices can help to enhance the experience of those customers. This mcommerce can help to improve …
  • Lord & Taylor Taking Bitcoin Payments via App
    Lord & Taylor and its Canadian counterpart Hudson's Bay Company are now accepting bitcoin payments through the mobile application Pounce, enabling customers to purchase directly from a print ad. The two retailers are among the first to accept bitcoin, following Overstock.com and Tiger Direct. Consumers will have to download the Pounce app first and add their Coinbase bitcoin wallet account to purchase products using the digital currency. "We've heard from multiple customers that they're interested in paying with bitcoin and buying gift cards and products using bitcoin," said Ryan Craver, senior vice president of corporate strategy at Hudson's Bay Company …
  • Twitter Users Engage in Mobile Commerce
    Almost all (94 per cent) of Twitter users are engaging with mobile commerce, recent research from the social company has discovered, as part of its research with Nielsen. The research, looking at the role Twitter plays in influencing consumers' shopping behaviour on their mobiles, discovered that the Twitter users who engage with m-commerce span different phases of shopping: research and looking at product reviews, visiting a website and adding products to the basket and purchasing. Nielsen found that 56 per cent of Twitter mobile users say they are influenced by content on Twitter when they are buying a product or …
  • More Merchants See Risks in Mobile Commerce
    While the mobile channel continues to grow in importance for retailers, so does their fear of fraudulent attacks and the realization that combating the risk requires specialized tools. Those are some of the findings from the 2nd Annual Mobile Payments and Fraud Survey. The study, conducted By Kount, The Fraud Practice LLC and CardNotPresent.com, surveyed more than 1,000 merchants around the globe as well as service providers, card associations and issuers. Notable findings from the study include: The mobile channel accounts for 20% of their business, double that of last year.
  • Mobile Commerce Website Pays Back in 2 Months
    According to two execs from Crocs, their recent decision to create a website that was specific for mobile devices such as smartphones and tablets has been a tremendous success, as the mcommerce site was able to earn back the money needed for its creation within a period of only two months. This information was revealed at the "Increasing Mobile Conversion through an Emphasis on Usability and Design" session at eTail West. Also speaking were execs from Skava and the Wyndham Hotel, with Artisan Mobile's CEO, Bob Moul, acting as moderator. Throughout the discussions regarding the advantages of mcommerce, the global …
  • Mobile Shopping App Targets 230 Million Internet Users
    India's nearly 100 million smartphone users are beginning to shop online at a pace that the country's biggest e-commerce companies such as Flipkart and Snapdeal are expecting the mobile traffic to surpass their desktop user base anytime this year. And as these e-commerce marketplaces shift their models to woo customers buying on mobiles, Paytm - a mobile shopping app - wants to leapfrog this transition by targeting India's more than 230 million mobile Internet users. The shopping app, launched in February this year, comes with a mobile messenger and a digital wallet. The Delhi-based startup is chasing an audacious goal …
  • New App Links Products with Publication Readers
    Over the past several years, e-commerce startup Mulu has built a backend technology that allows publishers to instantly embed shoppable items in their web pages. But now the company is introducing a new mobile app called "The Latest," which targets consumers by connecting them with products mentioned by their favorite publications and tastemakers. When you sign up, the app asks you to select a few topics, allowing you to choose between categories like Style, Gadgets, Body, and Home. Doing so subscribes you to a feed of content from publications in each of those verticals: If you follow Gadgets, for instance, …
  • Mall Shoppers Targeted for Mobile Ticket Sales
    Lionsgate is running its fourth campaign to target mall shoppers via Bluetooth and Wi-Fi with a new initiative around the upcoming film "Divergent." The mobile content will include a trailer for Divergent as well as a calendar function that will allow consumers to opt-in to be reminded to purchase tickets on the opening day of the film. The campaign is a reflection of the significant role that location plays for Lionsgate in promoting new films. "Studios have already identified mall shoppers as a target demographic as seen by their use of both static and digital out-of-home advertising in the malls …
  • Mobile Offers from Retailers Seen Driving Value of Big Data
    Software firm SAP sees security and privacy as two major issues when it comes to using big data in the mobile sector. Big data is a term that is used to identify the large amounts of unstructured data that businesses accumulate. This data is comprised of information regarding consumers and is typically collected by retailers without the express consent of customers. Security and privacy have become very controversial issues in recent years, partly due to the fact that people are becoming more reliant on mobile technology in their daily lives. According to a recent survey conducted by SAP, many mobile …
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