• Restaurant Teams with MasterCard for Mobile Payments
    Wagamama, a British pan-Asian casual restaurant chain, is teaming up with MasterCard to let customers use a mobile application to pay for meals, adding speed and convenience to the dining experience. The Qkr! app with MasterPass will let customers who are in a hurry pay as soon as they wish. The app, now available to use in 112 wagamama restaurants in the United Kingdom, points to the mobile mind shift’s role in raising consumer expectations for the service industry.
  • Beacons Tapped for Outdoor Festival Use
    The Interactive Advertising Bureau recently teamed up with geo-targeting firm Sonata to combine the physical and digital world at Madrid’s 2014 Inspirational Festival by leveraging mobile to communicate with attendees and tapping beacons to send welcome messages to 30,000 unique users of the festival's mobile app. More event marketers are eschewing print schedules and are instead turning to mobile to offer attendees conference materials such as agendas and maps. IAB’s decision to reach consumers attending the festival via their smartphones proved to be a fruitful one, as the organization saw 50 percent of users that downloaded the festival’s mobile app …
  • Realty Company Adds Mobile to Home Sales
    Prominent Properties Sotheby’s International Realty is going paperless with DocuSign’s digital platform that provides electronic signatures to buy and sell homes. Affluent clients are often very busy and having to physically be present at the time of a closing and sifting through the paperwork can be tedious, but with this electronic signing platform clients will be able to speed up this process. Adhering to the busy schedule of affluent clients through technology allows brands to be both accommodating and digitally in-tuned to clients’ desires.
  • POS Terminal Sales Growing, Says Study
    The boring old POS terminal may not be so boring after all. According to new research from IHL Group, North American POS shipments grew by 5.2% year-over-year in 2014, a time when many were calling for a reduction in shipments due to mobile.  Worldwide POS terminal shipments also increased just about 5%. And perhaps the biggest surprise was the resurgence of the Europe/Middle East/Africa POS market, which experienced 4.9% growth. Unexpected softness was observed in the previously booming Latin/South America POS terminal market.
  • Mobile Optimized Site Drives Conversions for Cookware Maker
    Swiss Diamond, a maker of high-end cookware and kitchen items, has seen conversion rates jump 25 percent since launching a mobile-optimized Web site that combines improved user navigation and functionality to enhance the browsing experience. A new feature is a retailer portal which lets stores log in and view promotions, download sales materials and place orders directly on the Web site, providing a direct drop-shipping option. The positive results point to how mobile’s ability to improve the shopper journey makes it a necessity in commerce amid increased consumer expectations.
  • Google to Launch Android Pay, Says Report
    A source close to the matter told Ars on Wednesday that Google will be announcing a new payments API that will be called Android Pay at Google's I/O conference in May. The platform will power in-store and in-app payments for third-party apps. Android Pay will allow companies to add a mobile payments option to their app, to which users can upload credit card or debit card information, so that payments become single-tap transactions within the app. In addition, a company adopting the Android Pay API will be able to allow tap-to-pay transactions in brick-and-mortar stores. This function will rely on Google’s …
  • SXSW App to Use Beacons This Year
    For more than two decades, South by Southwest has attracted people eager to sample the latest in culture and technology — and connect with like-minded folks. But as the Austin festival grew larger (it now sprawls across 110 stages and 265 venues), such casual collisions got harder. So SXSW will use a mobile app that takes advantage of location-aware Apple iBeacon technology to bring people together. The newly launched app, 2015 SXSW Go, will allow festival attendees to check in to venues, learn who is nearby and get relevant information, such as which of the 2,000 acts scheduled to appear this year is performing onstage.
  • Bluetooth-Connected Toothbrush Updated
    Procter & Gamble’s update of its Oral-B toothbrushing mobile application allows users to receive direct feedback and recommendations from dentists and hygienists, pointing to mobile’s value in fostering healthy habits. The update, unveiled at the 2015 annual GSMA Mobile World Congress meeting in Barcelona, Spain, continues the personalizing of the Oral-B App which is paired with a Bluetooth-connected toothbrush and has been downloaded nearly 300,000 times since its launch last year. With the possibility of rewards programs coming to the app, the new features point to how mobile can be leveraged to extend quality dental care beyond the dentist’s chair …
  • Domino's to Offer Pizza Ordering by Wearables
    Domino’s is rolling out a historic innovation by making ordering available on wearables, giving customers the ability to place pizza orders from their Android Wear and Pebble smartwatches, suggesting that smartwatch ordering will be a tactic to watch in 2015. The pizza brand has been on a roll in the mobile sector recently, hitting milestones such as topping a half-million orders via its mobile voice ordering assistant, Dom. However, foraying into smartwatch ordering is a bold move that may pay off even more for the company if the wearables prove to be popular with customers.
  • Retail Lags on Security, Says Study
    Only 18% of retail IT security professionals expressed concerned that point of sale devices were being targeted by cyber criminals, and only 20% were “confident” that point of sale devices were securely configured, according to a study by Tripwire examining the impact of emerging enterprise security threats connected with the Internet of Things (IoT) in the retail industry. The study also revealed that 35% of retail IT professionals have inadequate visibility into the security of common devices already on their networks such as routers, switches, modems and firewalls, and 51% don't believe they can effectively communicate the security risks associated …
« Previous EntriesNext Entries »