Mobile Marketer
Movie rental service Redbox has introduced a multitude of notifications through its mobile application to better engage users, with push notifications accounting for 20 percent of its Text Club opt-ins during the first quarter of 2015. Redbox has experienced a positive response by focusing on relevant messaging that interests consumers in getting involved.
Luxury Daily
Private jet company Skyjet is working to revolutionize private air travel with a new mobile application that is fully integrated with Apple Pay. The app allows users to request and purchase flights at the tap of a finger, eliminating timely procedures that may dissuade affluent consumers from chartering jets.
Mobile Commerce Daily
Chili’s is blaming the transition to a new mobile loyalty program for disappointing sales during its more recent financial quarter while still calling the launch a success, underscoring both the challenges and opportunities with mobile loyalty.
Mobile Commerce News
Even though the Millennial generation is typically considered to be tremendously mobile-savvy, a recent study has shown that a full 15 percent of them have never conducted any m-commerce shopping activities at all on their smartphones. In this study, which was conducted by the Ampersand ecommerce agency, but commissioned by YouGov online, it was shown that within that 15 percent of mobile device owning 18-34 year olds, 15 percent hadn’t conducted any kind of m-commerce activities at all on their smartphones.
Mobile Commerce Press
InMobi, a prominent advertising platform, has launched a new mobile shopping platform in India that is meant to enable discovery-lead commerce, sometimes referred to as d-commerce. The platform is called Miip, and it already has the support of Amazon India, Paytm, a leading mobile commerce organization, and several other retailers. This support will allow Miip to reach 120 million consumers throughout India, which will result in an estimated 5 billion discovery sessions in the country every month.
Mobile Commerce Daily
Virgin Atlantic is turning a social media contest into a mobile offer for a free cabin upgrade by asking Twitter users to post their best requests, gifting the user with the most creative answer with two one-day upgrades for an already-purchased flight ticket. The British airline is taking to its blog to reveal some of the most hilarious and ingenious appeals that its flyers have said to staff members in the hopes of receiving a complimentary upgrade to its coveted upper class and premium economy cabins.
Mobile Commerce Daily
The casual dining sector’s use of mobile continues to heat up, with Outback Steakhouse preparing to launch a new mobile application later this year that will enable diners to virtually check where they are on the waiting list as well as pay for meals at the table.
DNAInfo
E-COMMERCE payment management services provider CyberSource, a wholly-owned subsidiary of Visa Inc, has announced a partnership with South-East Asian payment network provider AirPay Co Ltd. This agreement will allow AirPay to provide secure mobile payment services to Garena users, as well as support the company in growing its market share in the region, CyberSource said in a statement. Bangkok-based AirPay aims to provide mobile payment services to 14 million active, monthly mobile users of Garena, an Internet company headquartered in Singapore. - See more at: https://www.digitalnewsasia.com/startups/visa-cybersource-in-sea-mobile-payments-pact#sthash.QVpTpGJL.dpuf
eCommerce Bytes
Observers paying attention to Etsy's Q2 2015 conference call may have picked up on a little tidbit in CEO Chad Dickerson's remarks. Etsy is capitalizing on mobile commerce and crediting it to the experience offered by their mobile app - and it's working with Google features such as deep linking to optimize results. "We know that our mobile apps offer a better shopping experience than mobile web, so we're taking advantage of two key technologies that drive usage from the lower-converting mobile web experience to higher-converting mobile apps," Dickerson said. He credited Google App Indexing and deep linking here as …
Mobile Marketer
Video rental service Redbox is attempting to become the go-to place for all things movie-related with its mobile application update, which integrates with users’ social media and allows consumers to add film reviews. The app was updated with the new features, allowing users to seamlessly post through social platforms regarding movies they are interested in, along with viewer ratings.