Quoting figures from Comscore, which uses a survey-based method rather than logs from publishers' computers, Mail Online claimed it had 44.7 million monthly unique visitors in June. This makes Mail Online the most popular newspaper website in the world according to Comscore, which gave the next-rated New York Times 38.1 million unique visitors that month. According to Mail Online, the Comscore data also gives the title a strong lead on the BBC with 35% more monthly unique visitors globally than BBC News.

Rowan Atkinson's cameo performance sparked the biggest spike in mentions of the event on Twitter. The comic actor appeared with the London Symphony Orchestra, playing a single note on the piano during a rendition of Chariots of Fire. London 2012 is the first Games to see Twitter play a major role, with the Olympics mentioned by more than 10 million users since Friday's ceremony. Lizzie Armitstead, the British cyclist, gained new followers at a rate of 500 per second after winning silver in the women's road race yesterday, with more than 25,000 following her less than an hour later.

When it was revealed last week that Kristen Stewart had cheated on her boyfriend Robert Pattinson, there was possibly only one person more devastated than R Pattz himself. Emma Clarke, 25, from Carlisle, a huge fan of the "Twilight" films in which the couple star, posted a self-filmed rant on YouTube that sees her break down in tears over Stewart's actions. "I don't understand why she would do this?" she cries. The video instantly went viral, notching up a million hits in just one day.

Dozens of track and field athletes have hit out at Rule 40 - one of a string of strict guidelines set down by organisers to protect the Games from "ambush marketing" and ensure only official sponsors can be named. Athletes who break the rule can be fined, have their accreditation removed and even be disqualified. The online revolt gained traction among the cream of US track and field athletes, who do not receive government grants toward their training and rely on income from sponsors, prize money and part-time jobs.

As part of the World Shakespeare Festival which this year forms part of the 2012 Cultural 0lympiad, Cisco has teamed up with the Royal Shakespeare Company to bring a specially commissioned production to up to 8000 students up and down the country, with the support of Ravensbourne and Janet (one of the world's leading research and education networks). The project forms part of Cisco's ongoing commitment to Science, Technology, Engineering and Mathematics (STEM) education in the UK and highlights how digital and social media can make the arts more far-reaching and engaging to a younger audience.

The International Olympic Committee is being blamed for preventing Radio 4 and Radio 5 Live fans on holiday abroad from listening online to BBC shows, including Today and PM, for the duration of the London 2012 Games. None of Radio 4's news programmes will be available to listen to internationally, apart from some non-Games related elements of Today, because the corporation's media rights agreement with the IOC bars it from broadcasting anything online outside the UK from the Olympic Park or other Olympic venues.

Although the Home Office is at pains to stress that the draft communications and data bill, which is going through parliament, will not involve checking the content of emails and social media, experts say British officials have been simultaneously involved in international moves that could allow increased interception of online data - moves that will not be subject to the scrutiny of MPs.

British shoppers spent 34.9 billion pounds ($54.2 billion) in the first half of the year, up 12.58% from 31 billion pounds ($48.1 billion) in the first six months of 2011, The IMRG Capgemini e-Retail Sales Index finds. In June, online shoppers spent an estimated 6 billion pounds ($9.3 billion)-an average of 117 pounds ($181) per person-up 13% from June 2011.

The world's media hailed a spectacular Opening Ceremony to the London Olympics after Friday night's jaw-dropping show. Italy's Gazzetta dello Sport website said it was 'a lavish and spectacular opening ceremony which matched and maybe bettered expectations'. Some pundits in and outside the United Kingdom had feared the showcase would be viewed as too British but France's L'Equipe website revelled in that very fact. 'With a show that mixed humour and the grandiose, Danny Boyle modernised the traditional athletes' parade on Friday. An opening ceremony so British!'

The plan is to inform consumers about ads displayed on websites based on their previous web browsing behavior - known as 'behavioural' or 'interest based advertising'. The move marks the re-launch of the UK version of the consumer website - Your Online Choices - following the roll-out of the website to 28 European countries and 22 different European languages. The re-launch of the website is a prelude to a cross-industry pan-European consumer advertising campaign later this year to help people understand online advertising.