Rebtel, the largest independent voice over internet phone (VOIP) provider after Skype has released its research which shows that almost 60% of the UK's total smartphone users would switch networks if they knew that their mobile operators were blocking or slowing down Over The Top services, such as Viber and Facetime. That would account for 18 million UK subscribers. Mobile communications companies such as Vodafone are seeing traditional voice call and text message volumes fall, as OTT data services such as iMessage and Skype take over, which run through users data allowances instead -- often for free. This means that …
Marketing intermediary FindGood conducted a survey which canvassed the opinions of 4,300 companies that use marketing agencies, returning 333 responses. Of those, 85% believed that they would increase their overall marketing spend or keep it level over the course of the year. Digital marketing showed the most positive outlook, with 41% of respondents believing that they would invest more heavily in this area during 2012. This is the third successive quarter where marketing spends have been revised upwards.
The multi-year deal will allow the Amazon-owned company to make films such as Senna and Kick-Ass exclusively available to stream during what is known as the second pay window. The second pay window means those using Lovefilm Instant, the service's streaming offering, will be able to see a film around six months after it has been released to Sky Movies (which has a lock on most pay-TV movie rights) after the cinema run has finished. The deal is a coup for Lovefilm as it goes head to head with Netflix, its U.S. rival, which launched its on-demand movie subscription service …
The move to one editorial and commercial operation is expected to result in considerable cost-savings for the embattled business, which report double-digit falls in ad revenues over the last year. The national and regional newspaper publisher has also said early indications are that advertising revenues in May are likely to be down 10%. The changes have been instigated by Mark Hollinshead, managing director of the Trinity Mirror nationals, who has been tipped as a strong candidate as replacement for the out-going chief executive Sly Bailey.
The internet is on the brink of overtaking television as the most complained-about advertising medium in the UK, with the ad regulator recording a surge of almost 300% in the number of consumers registering concerns over digital campaigns to more than 10,000 last year. The Advertising Standards Authority - the body responsible for investigating consumer complaints into advertising content - said that overall there was a 25% year-on-year increase in the total number of complaints about all UK advertising in 2011 to a record 31,458.
The poll of 1,000 workers conducted by hyphen, the recruitment process outsourcing specialists, shows that nearly two thirds (60%) of UK workers do not, or are unable to engage with their employer on social media channels, such as Facebook, Twitter and LinkedIn. A fifth (17.1%) say that their organisation does not communicate via social media channels at all. This damages the businesses' reputation as an employer of choice and their ability to attract talent.
Europe's online market grew 14.5% year-on-year and is now valued at EUR20.9 billion. By comparison, the overall European advertising market - excluding online - grew at just 0.8%. According to IAB Europe's annual AdEx Benchmark survey, one in five advertising euros in Europe is now spent online. Video is commanding a significant and growing share of spend with sound and measurable results. The explosion of big data is also enhancing targeted advertising capabilities and improving monetisation of publishers' inventory.
YouView, formerly known as Project Canvas, will initially be tested in 350 homes. Originally the system, which requires a set-top box to use, was earmarked for a 2010 launch but has been beset with technical problems. The free web-connected TV service combines Freeview digital channels with on-demand content such as iPlayer. The firm, a joint venture between the BBC, ITV, Channel 4, Channel Five, TalkTalk, BT and Arquiva, said it would go to a much wider trial within a month if the small pilot was successful.
To that end, it has partnered with Rightster, the video distribution and monetisation solutions provider, to enhance and manage its YouTube channels. The partnership aims to make accessing the Guardian's award-winning multimedia content easier for YouTube users, whilst effectively building new engaged audiences and digital revenues. Announcing the partnership, GNM revealed that its Three Little Pigs campaign advert has now been viewed on its YouTube channel over 1 million times, making it the Guardian's most-viewed YouTube video since the channel launched in 2006.
The Social Brands 100, carried out by social media agency Headstream in partnership with monitoring firm Brandwatch, analysed the online engagement of over 300 brands. The ranking took 19 separate factors into account, featuring a combination of metrics for Facebook, Twitter, YouTube, Foursquare, Google+ and blogging. It found that charities occupy half of the top six positions on the list, which Brandwatch CEO Giles Palmer puts down to a lack of fear on their part. "This is best summed up by the not-for-profit and charity organisations, who are leading the way because they're not afraid to be human online and …