• Many Turn Backs On Scheduled TV In Britain
    A YouGov survey finds that one in three owners of Internet-connected TVs primarily watches programmes through built-in services such as the iPlayer and film services such as LoveFilm and Netflix. For 18-24 year olds the figure rises to 41% but includes viewing on laptops rather than televisions. More than half (53%) of 18-24 year olds who own a smart TV have abandoned 'linear' TV altogether, as have 51% of smart TV owners with pre-school children. Just 15% of the over-55s, however, say that they primarily watch TV on-demand. Dan Brilot, YouGov's Media Consulting Director, said the data were evidence of …
  • Free Mobile Said To Be Losing Subscribers
    The marketing director of Orange France says that about 1,000 Free Mobile customers are returning to one of the three major operators -- Orange, SFR and Bouygues Telecom -- each week, disappointed with Free Mobile's service. SFR's CEO confirmed the trend. Free Mobile has yet to provide any information as to customer numbers. The operator's parent company, Iliad, is expected to unveil this data during its quarterly earnings summary planned for next month.
  • Social Media Still Mystery For Most Businesses
    A survey by EPiServer of 250 UK marketing decision makers has found that many are still confused about social media marketing. On the plus side, 77% are running some kind of online community. Of those, 30% said it has increased their customers' loyalty, 25% said it increased web traffic and 21% said they saw a direct increase in sales. Bravo. But only 1 in 10 said they had an effective means of measuring the benefits. So who is running the social media show? 22% of companies already have a social media or community manager; 28% of social media activities are …
  • Proposed Media Curbs Would Spare Online Giants
    Google and Facebook would fall outside the proposed regime while traditional TV networks would be subject to increased local content quotas and print companies would face an expanded statutory watchdog. The plans form part of a top-level Convergence Review that also mapped out a radical ownership regime to remove existing bans on further concentration in favour of a "public interest test" overseen by a federal regulator to be created. While the review dropped plans for a government scrutineer of all news and current affairs -- in what would have been a first for print and online content -- it suggested …
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