A campaign intended to promote tourism in Sweden using microblogging site Twitter has taken a bizarre twist after a woman using the account posted messages about Jews and Freddie Mercury. A different Swedish citizen each week takes control of the @swedenaccount, as part of plans to show the diversity in the country's population. The account, which has more than 53,000 followers, has previously hosted a diverse range of tweeters, including a lesbian truck driver and female priest.

A group of Portuguese web developers have launched a UK edition of a new iPad app Niiiws, a personalised news reader which aggregates national news stories based on social sharing. The app, which originated within startup muchBeta, organises content by traditional newspaper sections with users also able to indicate their interests for future content by selecting tags within articles. Content displayed are also those articles most engaged with on social networks. The company is producing country-focused editions of the app, having launched in Portugal on 23 May and now the UK. There is also a Spanish edition available and the …

Intersperience is launching an ethnographic study of how digital media is used by British families during the London 2012 Olympics, called 'Connected Olympics'. The research will see cameras installed in 20 homes to monitor how consumers follow the action on a variety of technology platforms - including tablets, smartphones, laptops and TVs (including internet-enabled sets). It will also involve in-depth interviews with family members with an emphasis on lifestyle and household dynamics to augment the video footage and add context.

Shareholders had to sit through almost two hours of presentations before they are allowed to vote on Sir Martin Sorrell's proposed GBP6.8 million remuneration. Representatives from WPP's key new markets - Brazil, Russia, India and China - enthused about their growth prospects and Sorrell charted the company's 35% compound annual revenue growth rate since he founded it in 1985. But this sales pitch from the world's largest advertising group, by sales and market value, was in vain: most investors had already voted by proxy before Wednesday's meeting began.

The Japanese e-commerce giant is acquiring Spanish TV and movie streaming service Wuaki.tv. Barcelona-based Wuaki.tv has content licenses from Hollywood and domestic movie and TV studios for DTO and rental access, offered over the internet and to connected TVs on which Wuaki.tv is present. A "Spanish Netflix" might be one short-hand description. Rakuten already owns the e-commerce marketplaces Buy.com of the U.S., PriceMinister of France, Ikeda of Brazil and Tradoria of Germany. Last year, it acquired UK physical entertainment retailer Play.com and the Kobo e-reader and e-book store company.

Suzie Adams will be responsible for all of the company's digital output on social media sites and apps. Adams was previously senior manager, digital and social marketing, Disney Channels, UK and EMEA, where she worked on projects including online site Disney Superbia. She will become digital director, Nickelodeon UK and will report to Nickelodeon commercial director Kiaran Saunders and also work with Viacom International Media Networks team run by Philip O'Ferrall.

Britons are using social media to make more complaints but say companies aren't responding to them, according to a survey. More than a quarter of consumers (26%) say they complain more now that they can use social media to communicate with companies. But 83% of them report being unhappy with the response they received, while 17.5% say they did not get a reply at all. The survey of 2,000 French and British consumers found those in the UK use social media to complain mostly about retailers (21%) and banks (19%), while 33% of those in Northern Ireland criticised telecoms companies …

In a new campaign by Tourism Ireland, Facebook and Twitter users are being asked to decide where Tyler and Amy Slade will stay and what they will do on their Irish holiday. The couple from Brighton are embarking on a mystery tour of Ireland - mysterious to them as they have no idea where they're going until the public tell them. Social media communities will have the power to direct Tyler and Amy's itinerary and by solving clues about their next destination.

After a U.S. inquiry raised questions about the company's handling of its "mistaken" collection of fragments of data by cars taking photographs for the projects, the Information Commissioner's Office has reopened its investigation. Among the answers the ICO is seeking is precisely what kind of personal information was collected in the UK, at what point Google managers became aware of the type of data being gathered by its Street View cars, and why certain data were not included in the sample presented to the regulator during its original investigation in 2010.

The Times on Wednesday launched what it called "an experimental Tumblr page" outside its paywall offering Opinion content such as additional comment pieces from Times columnists. In an announcement on its Digital Experiments Tumblr page the Times said the new page will be "kind of a mix between a blog platform and a social network", also featuring photos from the news, links and video, "anything that we over at the Opinion desk find interesting". The title added that it hopes the new page will "give a flavour of what our columnists and leader writers do, how they think, and what …