More than 2,000 British consumers were questioned by YouGov, on behalf of a social media monitoring site Brandwatch, and more than 50 per cent said they bother to complain on Twitter because they want companies to learn from their mistakes. The study discovered that the majority of brands do not take on board social media feedback and improve customer satisfaction. Instead, brands 'firefight' negative comments on Twitter and do not actually take on people's comments.

Police are investigating allegedly racist comments made against footballer Ashley Cole on Twitter, just days after his team-mate John Terry was cleared of racism. A user, believed to be a man from Derbyshire, referred to the Chelsea star as a "choc ice" on the site. Manchester United defender Rio Ferdinand then replied: "I hear you fella! Choc ice is classic hahahahahaha!!". Derbyshire police said it was investigating the original tweet after receiving complaints from members of the public. The incident comes after the Chelsea captain, John Terry, was cleared of a racially aggravated public order offence at Westminster magistrates court …

The London Evening Standard has launched a new iPad app, creating a replica version on the print newspaper, with the aim of broadening the readership in time for the influx of visitors for the Olympics. The app version of the newspaper will be available from about 3.30 pm every day, and aims to draw on the want for a newspaper-led experience as opposed to a web-based app.

Pete Cashmore, founder of social news blog Mashable has toped the list of 100 most influential Scottish Tweeters. The list, published by The Herald, places Cashmore, 26, from Aberdeenshire -- at the top, followed by US TV host Craig Ferguson and authoress JK Rowling. They all pass the million marks in followers. Tennis player Andy Murray and celebrity chef Gordon Ramsay come next -- each of whom has more than 900,000 followers.

O2s social media team has worked hard to pull back the brand's reputation after a service failure saw its signal drop for many customers. This happened on July 11th, after which a barrage of complaints arrived at O2s doorstep. While call centre workers were forced to put thousands on hold, its Twitter team was determined to answer every single query. During what telegraph.co.uk journalist Matt Warman branded a "social media masterclass", in-house account moderators decided to adopt a personal tone when addressing some of O2S more irate uses -- who were presumably tweeting through their desktops.

The launch of Sky's new NOW TV online streaming service is "not without risk", as it "removes the barrier" of long-term pay-TV contracts, an analyst has warned. Informa Telecoms & Media senior analyst Ted Hall feels that NOW TV represents a "potentially dangerous move away from the bundled approach to selling pay TV" for Sky. However, another analyst disagrees, instead saying that NOW TV offers a way for Sky to target an audience that has so far resisted pay-TV services.

Spanish mobile operators lost 254,000 customers in May, with Vodafone and Telefonica experiencing the sharpest downturn after both firms cut smartphone subsidies. According to local telecom regulator CMT, this overall decline in mobile subscribers does indicate a slowdown from the 380,000 that cancelled their contracts in April. However, Telefonica took the most punishment in May with more than 200,000 of its customers deciding not to renew their mobile contracts with the operator, according to Reuters.

While 10,500 athletes will take part in the event, around 21,000 media accreditation passes have been issued to journalists, technicians, producers and cameramen - with the major broadcasters sending hundreds of staff to cover the games. The BBC will deploy around 756 staff during the games, while US media giant NBC is sending a colossal 2,700 people in order to produce daily coverage. Agence France-Presse is said to be deploying a multilingual team of around 150 journalists, plus another thirty journalists from its German subsidiary SID, and US newswire Associated Press will have around 200 staff on the ground.

The British Olympic Association has reminded their athletes to act "carefully and responsibly" when using social media after Dai Greene fell foul of the organisation's guidelines in an online exchange. Greene, the 400 metre hurdles world champion and Britain's athletics team captain for London 2012, prompted the BOA to reaffirm its stance on social media usage after using language that might be construed as offensive in a conversation with fellow British athlete Martyn Rooney on Twitter in June.

Mobile spending in western Europe is set to increase elevenfold to EUR19.2 billion in 2017, according to a study from Forrester. Last year, Europeans spent EUR1.7 billion on mobile purchases, or 1% of total online sales. By 2017, mobile will account for 6.8% of total online sales - lagging just slightly behind the U.S.. The figure includes retail products, services, gift cards, magazine subscriptions and purchases made for in-store pickup; it does not include digital content designed for immediate consumption (such as apps or ringtones), payments made at physical checkouts with phones (i.e.,NFC payments or checkout system Square) nor stock …