Strict rationing of these addresses - called IPv4 - has been started by the body that hands them out in Europe. From now on, companies can only make one more application for IPv4 addresses and, if successful, will only get 1,024 of them. In addition, any application for more old addresses must demonstrate how an organisation is using the new, replacement, addressing scheme.

DT's T-Venture arm is amongst those backing Content Fleet, a data-driven startup that identifies content web users want - then writes it for them. Aiming to expand in Europe and to America, Content Fleet is raising a single-digit-million-euro amount from T-Venture, Bertelsmann Digital Media Investment and Neuhaus Partners, which all previously put EUR2.5 million in to the outfit.

UK-based family entertainment producer Kindle Entertainment and digital media prodco Plug-in Media have been commissioned by the BBC to produce two online games based on two new Kindle kids series, Leonardo and Get Well Soon. The first game features 3D chase gameplay in an interactive comic strip format. The Leonardo game lets users play as the title character and drive his inventions through Renaissance Florence attempting to capture the evil Il Drago and his henchmen who have stolen Leonardo's vehicle designs.

A niche fashion publisher will launch a new app designed to bring its quarterly magazine to life with more than 100 videos and interviews. Tank Magazine, a quarterly UK magazine dedicated to contemporary culture, covering art, architecture, fashion, current affairs, and music, has spent six months developing the app, which they claim will turn the magazine into a "pop-up book for adults".

Twitter is providing marketers with the tools to target UK consumers with location-specific promotions in an expansion of its its geo-targeting marketing services. The service for Promoted Tweets and Promoted Accounts allows marketers to target users in individual cities and metropolitan areas. It launched in the UK Thursday and will also roll out in Japan and more widely in the US following a trial in several cities including New York in July.

The research, by property company Move With Us, found that Facebook is the number one social networking site that property sales companies are turning to. In fact, 45% of those quizzed, admitted having their own page on the site. Twitter came in second place with 35%. Move with Us say on mwuplc.co.uk: "With a plethora of social media websites providing marketing and customer interaction for free and with consumer shopping habits changing along with them, it's important to take advantage of these opportunities."

Rumours that Spotify may diversify from music to TV have cropped up almost since the service began four years ago. The latest peddler is Danish public broadcaster TV2, whose Beep tech site says it has learned that Spotify is negotiating to distribute HBO's upcoming HBO Nordic over-the-top pay-TV service across Sweden, Norway, Finland and Denmark. Spotify's PR folks are being strategically coy, telling paidContent: "There's always a lot of speculation surrounding Spotify but it's something we never comment on." HBO Nordic's Danish reps also gave us a no-comment. Curious.

A print version of the Lancashire Evening Post has been created with a button to allow readers to press the newspaper and play audio. The "smart" newspaper is the latest prototype from an 18-month research project led by the University of Central Lancashire. Called Interactive Newsprint, the project aims to find a way of connecting a print newspaper to the internet, which researchers believe could offer news organisations new ways of discovering exactly which articles and adverts readers are interested, much in the same way as they gather audience data from content viewed online.

Virgin Media has announced the relaunch of its on-demand pay-per-view movies service, now branded as Virgin Movies. Virgin Movies offers over 500 films, including many titles straight from the cinema, such as The Hunger Games, Battleship and American Pie: Reunion. It is available to all UK households on cable television, along with online in beta mode. Virgin Movies offers a wide selection of high-definition films, along with 3D movies, such asAvengers Assemble on Sept. 17.

The Guardian's combined readership for print and online shows 4.87 million more readers than print readership. A new study, which combines print and online readership figures for the first time, shows that more people in the UK read the Guardian online than in print, with the newspaper securing the highest combined readership across UK national quality titles in an average month. The number of readers of the Guardian a month was recorded on average as 4.08 million, compared to a website readership of 6.41 million.