It is the first major full platform release from the Government Digital Service and replaces the two main government digital brands, Directgov and Business Link. This release heralds a new approach to digital delivery of public services in the UK. It is the start of a new approach to all things digital in central government, so here are just a few reasons why it matters.

Aimed at 16-34 year-old, social media savvy audiences, BuzMuzik will enable viewers to control the music playlist, allowing them to see their messages, photos and shout-outs on TV, using Facebook, Twitter and SMS. The social media-driven music channel was launched by UK-based digital broadcaster CSC Media Group. Viewers will be able to take control of the music played by voting for their favourite tracks from the music playlist displayed on screen, using Facebook Credits or SMS.

The Guardian editor Alan Rusbridger has denied claims the paper is considering becoming an online-only publication. The Telegraph reported that executives at The Guardian and The Observer publisher Guardian News & Media want to end its print edition and focus on guardian.co.uk. Rusbridger tweeted: "Telegraph story abt The Guardian simply untrue. Largely copied from [More About Advertising article]. Also untrue."

Chancellor George Osborne on Tuesday opened Facebook's new engineering centre in London, where a team will build predominantly mobile products for the 1 billion member-strong social network. Facebook has previously had bases in London, including a small office at Soho Square, but this represents a considerably larger investment in the UK by the social network. The new base is a little slice of Silicon Valley in central London.

The Daily Record's digital editorial director Ewan Watt says the newspaper hopes to "find a solution" after comments on football articles were suspended last week due to ongoing commenting it says breached its terms and conditions. In an announcement to readers on Friday (12 October) the Daily Record said while it does "value the opinions of our readers" there has been "an unacceptable level of behaviour" which led to the decision to close the commenting facility on its football articles.

Nielsen today launches its TV ratings-style Online Campaign Ratings service in the UK, having launched it in the US in July last year. OCR measures the effectiveness of campaigns in reaching target audiences and in tests found that less than half of all ad impressions in the UK miss their target audience, based on tests on gender and age-based targeting. OCR uses data from partners - currently just Facebook in the UK - and uses its own panels to iron out any bias in the results.

Radio 4, the jewel in the crown of the BBC's radio empire, is to enter a new era next month, seeking to become an online information and entertainment service as well as a national broadcasting station. The aim is to create a "bigger Radio 4" by rapidly improving access to the station's vast archives, as advances in technology make live radio and daily schedules less central to the BBC's output. The first stage is timed to coincide with the US presidential election on 6 November.

Over half of Brits claim that not even a romantic meal with their partner can prevent them from flicking through their Facebook and Twitter news feeds. This was the finding of a study conducted by Currys and PC World, which suggested that both men and women cannot go an hour without their social media content fix, regardless of the occasion. According to thesun.co.uk, 53% of mobile users polled had no qualms with reaching for their smartphone for social updates during a date.

Google must make it clearer to its customers what personal data is being collected from them and how it is being used, European regulators have told the search giant. In a letter to Google, the regulators said Google did not appear to adhere to Europe's approach to data collection, which requires explicit prior consent by individuals and that the data collected be kept at a minimum. The Europeans stopped short of describing the company's 10-month-old data collection policy as illegal, said the New York Times.

A new study into how national newspapers use picture-sharing social site Pinterest shows while The Guardian has the most followers, Mail Online has the highest number of 'pins'. Pressgazette.com reports research into 13 national daily newspapers found links to web pages from Mail Online have been shared 1,963,999 times, followed by Telegraph.co.uk with 429,137. Guardian.co.uk took third spot with a total of 329,720.