The London Games will be the most tweeted, liked and tagged in history, with fans offered a never before seen insider's view of what many are calling the social media Olympics, or the "socialympics," says an Associated Press story. Hash tags, (at) signs and "like" symbols will be as prevalent as national flags, Olympic pins and medal ceremonies. Some athletes may spend more time on Twitter and Facebook than the playing field. Social-savvy fans, whether watching on television or inside the Olympic stadium itself, will be almost constantly online.

The forecast further strengthens the UK's position as a global leader in the market, second only to the US in terms of market value. The market has exploded in recent years, with 30% of all cross border trade in Europe, going through UK retailers. The UK's online retail market is set to reach GBP77 billion. The British dominance in online retail is one of the main topics of discussion at the British Business Embassy at Lancaster House on Aug. 9.

The Kelly Global Workforce Index found that social media policies have left many workers nervous of using sites such as Facebook or Twitter during work. Those firms which embrace social media, however, have seen real results and are encouraging others to do the same. Those brands which have embraced social networks using a well-thought-out social media marketing campaign have seen good results, both for the company and the employers who work there.

This is just the latest big vote against pay at a top FTSE 100 company after similar protests at Aviva, Cairn Energy, Pendragon and Trinity Mirror in what is being dubbed the Shareholder Spring. Sir Martin Sorrell, one of Britain's most respected captains of industry, looked subdued and grim faced after 60% of WPP shareholders voted against a pay hike for him. Investors were furious about his package because it included a 30% rise in his basic salary and an increase in his long-term bonus to 500% of salary.

England fans will be able to watch the team's Euro 2012 clash with Sweden live using their smartphones and tablets under a new BBC Sport service. The corporation has used the first full week of the tournament to test "some exciting new ways to enjoy the football". This includes a service that optimises the BBC's live and on-demand streaming coverage of Euro 2012 matches on mobile devices, both over WiFi and 3G. Available through the existing BBC Sport mobile website, as well as the mobile-optimised sport homepage, the video will work in the UK on iPhones and iPod touches with …

Comedian Ross Noble likes to have fun with Twitter. He sets up occasional "Twitterbombard" campaigns, asking his followers, and fans at his gigs, to deluge a particular Twitter user -- a member of Parliament or a brand, for example, with ridiculous questions. One of those brands, Doritos, decided to have fun with Noble in return, after he talked about bombarding Doritos during a TV talk show appearance. The bizarre questions duly came flooding in, and Twitter users found, to their surprise, that @DoritosUK responded not just with words, but with images as well.

Details of internet use in the UK will have to be stored for a year to allow police and intelligence services to have access it, under government plans. Records will include people's activity on social network sites, webmail, internet phone calls and online gaming. Home Secretary Theresa May said the change was needed to keep up with how criminals were using new technology. But senior Tory David Davis said it was "incredibly intrusive" and would only "catch the innocent and incompetent".

A campaign intended to promote tourism in Sweden using microblogging site Twitter has taken a bizarre twist after a woman using the account posted messages about Jews and Freddie Mercury. A different Swedish citizen each week takes control of the @swedenaccount, as part of plans to show the diversity in the country's population. The account, which has more than 53,000 followers, has previously hosted a diverse range of tweeters, including a lesbian truck driver and female priest.

A group of Portuguese web developers have launched a UK edition of a new iPad app Niiiws, a personalised news reader which aggregates national news stories based on social sharing. The app, which originated within startup muchBeta, organises content by traditional newspaper sections with users also able to indicate their interests for future content by selecting tags within articles. Content displayed are also those articles most engaged with on social networks. The company is producing country-focused editions of the app, having launched in Portugal on 23 May and now the UK. There is also a Spanish edition available and the …

Intersperience is launching an ethnographic study of how digital media is used by British families during the London 2012 Olympics, called 'Connected Olympics'. The research will see cameras installed in 20 homes to monitor how consumers follow the action on a variety of technology platforms - including tablets, smartphones, laptops and TVs (including internet-enabled sets). It will also involve in-depth interviews with family members with an emphasis on lifestyle and household dynamics to augment the video footage and add context.