The Guardian
The co-founders of music recommendation site Last.fm are launch a new discovery service today, using 10 years of experience around recommendation tools to develop Lumi.do. Initially a browser plugin for Chrome and Firefox, Lumi uses the browsing history to suggest related content including news, arts, sport and entertainment.
Red Rocket Media
Videos should pull and people's emotions in order to make success much more likely, one expert has claimed. Writing for marketingmagazine.co.uk, video marketing blogger Phil Townend explained that emotions play a large part in whether or not a video gets shared after it is watched. Townend relayed a situation that will be familiar to many: when heart-tugging videos are shared like wildfire across social networks such as Facebook and Twitter.
The Drum
It has been revealed that George Osborne will no longer provide press with a pre-briefing of core details of the budget, after the Evening Standard accidentally tweeted a picture of its front page too early. The announcement follows a report into the incident, which took place in March, with Osborne saying that he is sure that the new proposal will prevent this error from happening again.
Computer Business Review
The new service allows users to create poetry from song titles and share the playlist with loved ones. Users can search Spotify's library for phrases and then use song titles to make a verse for your valentine. "You can create your very own love poem using song titles from the Spotify library," said the site. "We'll turn your lyrical masterpiece into a playlist you can send to your sweetheart. Now that's amore." Playlist poems have already caught the attention of a few artists who have created theirs on the site.
The Drum
Tablets and smartphones are the "most undervalued commercially" of all media platforms, according to a UK media owner study commissioned by Starcom MediaVest Group (SMG). The What UK Media Owners Say...study, conducted by Human Experience Company on behalf of SMG, polled 150 UK media owners ahead of its annual, summer media owner event on Friday 12 July.
The Drum
Research by the University of Edinburgh into 51 million tweets has found that there is 'little evidence' that the social media service will replace regular news outlets. Scientists at the Universities of Edinburgh and Glasgow developed a software algorithm to track Twitter activity over 11 weeks in the summer of 2011, and discovered that neither Twitter nor newswires were regularly faster than the other in breaking high-profile news.
Red Rocket Media
As more and more companies turn to online content as a way of generating leads, marketing departments are being forced to rebrand themselves as publishers to keep up. This insight is delivered by digital marketing expert Elie Ashery, who recently talked to searchenginejournal.com about the ways in which companies can use a content marketing strategy to generate leads and expand their reach.
Journalism.co.uk
At the Telegraph, marketing director of Telegraph Media Group, Graham Horner, told Journalism.co.uk that the new Kindle Fire app has been launched following the success of the news outlet's Kindle e-reader edition and will include some unique features. "We have introduced a new Puzzles section," said Horner, "whereby subscribers can access 30-days worth of crosswords and Sudoku, offline at any time, adding value to the edition."
Press Gazette
The compulsory redundancies will cut across the Independent, Independent on Sunday and the i's current 190-strong editorial team, with those whose jobs are under threat due to be told later this afternoon. Chris Blackhurst, group content director of the Independent titles, said the job losses were "purely about saving money" as the group sought to reduce its losses.
Gigaom
A Netherlands-based company wants to revolutionize iPad publishing. In much the same way that Quark enabled desktop publishing in the eighties and platforms like WordPress and Tumblr allowed anyone to cheaply and easily set up their own blog in the aughts, Prss wants to put iPad publishing in the hands of people who lack programming skills.