The Huffington Post is to ban anonymous comments, founder Arianna Huffington has revealed. She said at a technology marketing conference in Boston that the online news site will require readers to use their real names to comment on stories, beginning next month. Huffington had just delivered the keynote address at the conference sponsored by HubSpot. Her talk focused on work-life balance for business leaders.
Conde Nast has reached a deal with Amazon to launch an 'All Access' subscription service allowing consumers to renew magazine subscriptions via one click using their Amazon account. 'All Access' will enable consumers to purchase, manage and renew their print and digital magazine subscriptions through Conde Nast and Amazon websites, mobile, direct mail and other marketing channels.
Rupert Murdoch's News Corp is aiming to increase the value of advertising across its newspaper websites, including the Sun and Times in the UK and the Wall Street Journal, by launching a private digital exchange to sell directly to advertisers. The move, which comes weeks after the Sun joined the ranks of Rupert Murdoch's titles in moving behind a digital paywall, will cut out the use of third-party ad networks which sell online ad space on the cheap.
T3 has announced Mark Mayne as the new editor of T3.com, taking over from Kieran Alger who has become editor-in-chief. "I'm delighted to take on this key role at such an exciting point in T3.com's history, and look forward to growing [brand owner] Future's strong digital vision into a still greater editorial and commercial success," said Mayne of his appointment, which is effective immediately.
DISTANCE, a consortium founded to advance education through technology, has teamed up with Xively to launch a new project in the UK designed to help teachers and students interact with the digital world. The Internet of Things initiative, funded by the Technology Strategy Board, will work with eight schools across the UK, as part of a pilot, to enhance learning in science, technology and geography.
The British-based investigative news site, has dismantled its paywall. Its content is now open to anyone to read. In a statement issued today, the site said: "We believe the stories we are breaking deserve the widest possible exposure and so... access to all Exaro news content will be available free of charge." It is planning to refund subscribers over the next month. The site says it will now "focus on add-on data services as its main generator of revenue."
Over the last few years, more and more professional video game players are being labeled with the term athlete. The latest move in the shift of definition to also cater for pro-gamers was the United States' decision this year to start granting visas to gamers visiting the country to train and play in tournaments. The visa in question is the same one professional sports players are granted when visiting or living in the US under the same circumstances.
Yahoo has today announced the appointment of Dawn Airey as senior vice president EMEA business, joining from her role as president of a unit of RTL Group. The company has also announced that from 1 November, Christophe Parcot, who has served as Yahoo's interim lead of EMEA, will take on a new role with Yahoo focused on expanding its business in the region. Airey is set to report to COO Henrique de Castro.
The Financial Times is in constant conversation with readers on social media, with all journalists encouraged to engage. "It's really important that we show that we are talking to people and listening to them and hearing their views," Sarah Laitner, communities editor at the FT, told Journalism.co.uk. "It's also an important source of generating traffic and registrations to our site, which has metered access."
The number of conversions (defined as offsite sales, comments, shares, app installs and game plays) via Facebook ads has increased 56.9% in the first two quarters of 2013, according to Kenshoo Social. New global data, based on 75 billion Facebook ads across a representative sample of advertisers and agencies, highlighted the improved performance of Facebook ads in the first half of 2013, with ads generating more conversions and revenue for advertisers.