• US Online Ad Revs Hit Record Levels
    US Internet advertising revenues grew 19% during first quarter of 2014 to $11.6bn compared to corresponding quarter last year. According a report commissioned Interactive Advertising Bureau and carried out by the Media Group of PwC, reveal that the internet advertising revenue rose all time high, rising from $9.6bn recorded during first quarter in 2013.
  • Sun Celebrates Print, Sends Edition To Each Home
    The Sun today launched one of the biggest newspaper marketing campaigns ever in the UK as it sent a newspaper to nearly every household in England. Some 22 million copies of a special edition celebrating Englishness have been sent out to celebrate the start of the Brazil World Cup. The Sun declined to reveal to Press Gazette how much the exercise has cost, but it has been offset by six full-page ads.
  • World Cup Start Earns Animated Google Doodle
    It finally arrived! Yesterday, the football craze began. That's right, it was the first day of the World Cup, opening with Brazil vs. Croatia. Google marked the occasion with an animated doodle, portraying the company logo in Brazil, with the letters joyously jumping in front of a football. Google has recently launched a comprehensive World Cup website, with instant updates, trending topics, match lineups and other info. The company also added Google Street View coverage for all 12 stadiums where the World Cup games will take place.
  • In September, Expect To See ForbesLife.com
    Leveraging more than 150 expert contributors based around the globe - including journalists who have written for The New York Times, Vogue, Esquire, The New Yorker and more - ForbesLife.com will cover the world of luxury. Built on a unique navigation system, say the publishers, that is highly visual and optimized for desktop, mobile and tablet devices, ForbesLife.com will publish daily features on men's and women's fashion, watches and jewelry, automobiles and boats, real estate and luxury homes, fine dining and drinks, arts and culture, as well as life's other indulgences.
  • Guardian Named Best Website, Online Team
    The Guardian has been named as Website of the Year at this year's Online Media Awards, with Anna Doble from Channel 4 News named as Online Editor of the Year. The winners of this year's awards, which aim to celebrate the work taking place in online news and content delivery, also saw The Guardian win Digital Team of the Year and Best National/World News Website.
  • Established Papers Are Most Read Online
    A new report has found that more traditional media organisations are still the main source of online news in UK. Carried out by the Reuters Institute for the Study of Journalism, based from a YouGov survey of 18,000 people, over half of those questioned in the poll said that they read their news from a mainstream brand, with only 16% using online-only sources. New media companies were more popular in countries such as Japan and the USA.
  • Newsrooms Need Innovation Teams ASAP
    Most journalists recognize the breathtaking pace of change taking place in our industry. The challenge for each of us lies in how we respond and adapt to these changes. This semester, the Missouri School of Journalism and Donald W. Reynolds Journalism Institute set out to test that adaptability in six of its newsrooms, creating a rapid-iteration, multiplatform content creation course that builds upon a far-reaching curriculum that prepares the next generation of journalists.
  • The Internet Killed The Daily Paper, Right? Wrong
    We all know that the Internet has killed the traditional newspaper trade, right? After all, until the general population started interacting with the web in the mid-'90s, the newspaper business was thriving -- offering readers top notch journalism and pages of ads. A new study finds assumptions about the decline of newspapers are based on three false premises.
  • Instagram Turns Advert Lens On UK Users
    Instagram, the popular photo sharing service, has announced the introduction of advert targeting to users in the UK, Canada and Australia following a successful trial in America. With a worldwide user-base climbing higher than 200m since its launch, the social tool claims the UK as one of its most important markets with 27.3% of the market using the service, according to a survey by eMarketer.
  • FestivalBaby.com Launches In London
    The website aims to be the number one portal for festival lovers to find everything they need to know about the best music festivals around the world. The site features a comprehensive festival finder, daily competitions, original guides, top ten lists, festival reviews, and an interactive social media wall - #FestBaby - allowing festival goers to show off their latest pictures and videos.
« Previous EntriesNext Entries »