Banner Day: Online Video Ads To Grow 41%
- by Wayne Friedman , May 12, 2010
Revenue from online video advertising networks -- typically the lowest-priced digital content for marketers -- is due to grow 41% in 2010 over last year to $377 million.
A new report, according to AccuStream Research, says the analysis includes all platforms of in-banner video serving, premium and third-party pre-roll sales, video overlays, search and mobile.
"Multiscreen video inventory continues to grow at rates faster than a publisher's ability to sell it, positioning networks with sales proficiency for increasing participation in a market with substantial revenue share upside," stated research director Paul A. Palumbo.
The survey covered video advertising networks representing 75% of the market.
Looking at in-banner video and rich media platforms, the report covered activity by video network sellers EyeWonder, PointRoll, Eyeblaster and Google's DoubleClick.
When it came to pre-roll inventory, overlays and other promotions, the study went to video networks: BBE, Tremor Media, YuMe, ScanScout, Adap.tv, Magnify.net, SpotXChange, Turnhere, Wizzard Media and VideoEgg, among others.
Search and discovery platforms and services include both Blinkx and Truveo.
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Damn - I was counting on the resurgence of the animated gif! What will I do with all these pillow-embossed "click here" buttons that work in a 16 color palette?
We have been using home page video promotion and profiling for several years now. We have fortune 500 companies to local companies learning that a on-line
home page video promo that gives the web site seeker to stay on the site. The retention value is tremendously
high compared to web sites with just picture and text.
Now with the quality of encoding and bandwidth, video is probably the number one tool we sell to our clients.
Even a one page site with professionally produced video with links to other sites and information is able to retain a view for 3 to 5 minutes. Let's face it, television has been doing this since the 1950's
Best of all, it's affordable and can increase revenue and service awareness. See some samples: www.tinmenonline.com www.ssvtv.com
828-684-7143 ernie.sigmon@ssvideoconcepts.com