Coors Light is asking fans across seven cities in the Northeast to “Refresh Your Night” over the next two months, in exchange for the chance to win unique experiences.
Through Oct. 31, legal-drinking-age consumers who best show how they transition from day to night will be entered for a chance to win prizes ranging from VIP nights out to exclusive Coors Light gear.
The promotion will be supported with radio, digital, geo-targeted social media, public relations and in-bar marketing. Fans also can look out for the World's Most Refreshing Can packaging on 12 oz. bottles, found exclusively at bars and restaurants featuring The Night's Most Refreshing Beer phrases.
The “Coors Light Refresh Your Night” promotion celebrates the high-energy nightlife enjoyed by people throughout Buffalo, Syracuse, Albany, Boston, Pittsburgh, the greater New York City and Philadelphia areas.
"For legal-drinking-age adults across the Northeast, Coors Light often is part of the transition from the work day to a refreshing and energetic nightlife," said Ashly Guhring, MillerCoors field marketing director for the Northeast region, in a release. "Now we're letting fans post photos of their nights out and rewarding some lucky winners with awesome prizes that will truly transform their nights."
Fans in those metro areas are invited to text a photo of their night out to a unique code to enter for a chance to win.
Every eligible photo entered receives "The Night's Most Refreshing Beer" cityscape frame and is added to a public online photo gallery at www.coorslight.com/refreshyournight.
Upon submitting a photo, legal-drinking-age consumers will receive a text message offering them a chance to enter the Coors Light Refresh Your Night sweepstakes and a link to the photo gallery where they can view their picture.
Coors Light fans can post to their social media sites directly from the gallery.
Prizes will vary by city and include an epic night out in a limo with nine of your closest friends, coveted concert tickets, VIP invitations to exclusive parties or customized gear from Coors Light.