'Geoconquesting' To Grab Customers Away
- by Mark Walsh @markfwal, August 19, 2013
According to local mobile ad platform xAd, almost a third (32%) of advertisers using the most sophisticated kinds of geotargeting (usually more granular than ZIP, city or DMA) targeted the location of their competition in order to drive consumers to engaging with their alternative in the second quarter. That was up from 22% in Q1.
Lockhorn said Razorfish's retail clients have seen good results to date with geoconquesting. Speaking on a panel
focused on mobile targeting at the Mobile Insider conference Monday, Dan Bishop, director, mobile, social and
emerging media at Experian, emphasized the importance of cross-device targeting through platforms like Jumptap and Specific Media to reach users in different contexts.
One hurdle with
retargeting an ad through a home WiFi connection is that someone else in the household might see the same ad on another device, instead of the intended person.
YA but the difference between targeting someone on connected to Wifi and someone connected to 3G or 4G, is that you actually know where the person on Wifi is......On 3g and 4g you cell carrier could be back hauling traffic across the country....don't believe me check for yourself...makesure you're on 3g or 4g....go to what is my ip.com and look up your location....over 80% of the time it's wrong....actually it's not "wrong", it's just where they are back hauling traffic that day.........
geoconquesting = spying including all personal information