Creative ad legend Alex Bogusky has a new cause—buy American.
And he’s promoting it in a new video that condemns the corporate trend of outsourcing and the negative impact it’s had on jobs in America.
Bogusky gave USA Today a sneak peak at the video, which will soon be up on YouTube and a website called the millionjobsproject.us, according to the paper.
Bogusky, who hosts the three-and-a-half minute video, says outsourcing is a “fancy term for you’re fired.”
Bogusky offers a solution—consumers should make 5% of their purchases for goods that are made in America. For many people that’s probably just one more purchase, he says in the video.
If everybody does it, the result will be the creation of 1 million new American jobs. The specifics of getting from here to there are scant, but heck, most politicians win elective office providing fewer details.
Bogusky told USA Today that the video took 7 months to make because all the work that went into putting it together was pro bono. Not like the old days at CP+B where he could just pick up the phone, put a swat team together and have it done in a week.