Alex Bogusky On The Evils Of Outsourcing

Creative ad legend Alex Bogusky has a new cause—buy American.

And he’s promoting it in a new video that condemns the corporate trend of outsourcing and the negative impact it’s had on jobs in America.

Bogusky gave USA Today a sneak peak at the video, which will soon be up on YouTube and a website called the, according to the paper.

Bogusky, who hosts the three-and-a-half minute video, says outsourcing is a “fancy term for you’re fired.”

Bogusky offers a solution—consumers should make 5% of their purchases for goods that are made in America. For many people that’s probably just one more purchase, he says in the video.



If everybody does it, the result will be the creation of 1 million new American jobs. The specifics of getting from here to there are scant, but heck, most politicians win elective office providing fewer details.

Bogusky told USA Today that the video took 7 months to make because all the work that went into putting it together was pro bono. Not like the old days at CP+B where he could just pick up the phone, put a swat team together and have it done in a week. 

8 comments about "Alex Bogusky On The Evils Of Outsourcing".
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  1. Bert Shlensky from stretchandcover , August 20, 2013 at 1:01 p.m.

    The horse is out of the barn. The US pays 10-20 dollars per hour and China 1-3 with virtually similar prodcutivity today now that we have taught them . We need to develop better more tehcnological jobs and not try to compete where we never will

  2. Henry Blaufox from Dragon360, August 20, 2013 at 1:16 p.m.

    Mr. Bogusky needs to define "Made in America." For decades, products have used raw materials and parts from a variety of locales, with final assembly in still another country, perhaps the U.S. If final assembly is done here, but many or all components come from overseas, is it "Made in America?" I suppose Bogusky uses a number of Apple products, and they are critical to his work. How does this fit into his scheme?

  3. Mark Frisk from Brandvisory, August 20, 2013 at 1:27 p.m.

    Is it just me, or does anyone else find it ironic that the people who worked on this project weren't paid? Sends a bit of a mixed message, no?

  4. Elena Alexseeva from PhotoHand, August 20, 2013 at 1:30 p.m.

    Work pro bono destroys the job market in creative fields more than outsourcing. Free internships that lead nowhere have replaced entry level positions.

  5. Scott Saunders from Internet Marketing Media, August 20, 2013 at 6:53 p.m.

    Our country has lost it's pride of work ethic. Few in this country want to truly work for every dollar today. My interns are all paid. However, the sales people I interview refuse to do the same work we had to do as young men. They want to be paid a hefty salary with little or no accountability. I'd rather hire someone overseas who has that desire to earn every dollar. I have 3 US employee's and two of us are owners. Made in America is not what it once was. Sad, but true.

  6. Richard Alapack from VoloMedia, August 21, 2013 at 11:40 a.m.

    "Sell American" might be a more effective tactic. If American retailers had to sell more American made products than the public would be more likely to buy them. Also, companies would sprout up to make the products creating the jobs that are the main goal of this project.

  7. Scott McDonald from Scott McDonald Design, August 22, 2013 at 12:32 p.m.

    As the person who designed and animated this project, I was paid for my time. The pro-bono portion merely refers to Bogusky himself as he intends to spread the message of buying American to our country. Creating American jobs is exactly what he did for me on this project, lets all continue to spread the word!

  8. Mark Hosbein from accenture, October 31, 2013 at 11:39 p.m.

    ...and I get this guys wears Italian suits and loafers...

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