• by Amy Corr  @MediaPostOTL, August 26, 2013

When it comes to competitive parents, school dance recitals have become the premier sporting event where parents vie for the best photo of their little radish, pea or eggplant, using the fanciest, most expensive tech devices available. That’s the gist of “The Recital,” the latest ad for the Microsoft Nokia Lumia 1020 Windows phone. In it, a group of adorable kids dressed as different vegetables sing and dance. The real action takes place offstage, however, when family members use their iPhones, iPads or smartphones to get the best shot of their child. Things get heated, enough to practically scare the kids offstage when grandma headbutts a complete stranger who’s in her way. The ad ends with every family member fighting, except a cute couple seated in the back row. Using the Nokia Lumia 1020, they shot a crisp, clear picture of their kid, without the drama. See it here, created by CP+B and directed by Roman Coppola.