Random iPhone App of
the week:
McDonald’s Germany launched an augmented reality app, "McMission," to educate consumers on the company's commitment to sustainability. Through four interactive mini-games,
players can learn about the societal and environmental initiatives that McDonald's is involved with. There's "Eco-Spinning,” "Origin Puzzle," “Recycling Crash Course," and "Waste-dunking"
where players learn about proper waste disposal. Each mission concludes with a quiz on the information delivered. Scanning items in McDonald’s like a box of French Fries can launch the games.
Metaio developed the augmented reality portion of the app alongside
LessingvonKlenze, and
Heye. The app is available for free in the
App Store.
advertisement
advertisement