• by Amy Corr  @MediaPostOTL, December 18, 2013

Meineke has launched its first rebranding campaign since opening almost 40 years ago with a series of TV spots starring Robby Novak of viral video “Kid President” fame as Meineke’s “Kid Mechanic.” He teaches drivers, in an ever-so adorable way, that a general upkeep of one’s car can save them from future disasters down the road. In one ad, Kid Mechanic likens cars to UFOs because they pick people up but nobody really knows how they work. Watch it here. The next ad describes an oil change in layman – or kid – terms: old oil is like going down a waterslide sans water. It hurts. See it here. And in terms of body parts, transmission fluid costs a finger, compared to the arm and a leg that an actual transmission costs. Watch it here. The "Drive A Little Smarter" ads were created by Pitch and directed by Jeff Tomsic.