• by Amy Corr  @MediaPostOTL, December 27, 2013

For the first time in more than 20 years, Hachette Book Group has hired MK Creative Media Marketing as its agency of record. Previously, all advertising work was handled in-house. The agency will handle the multi-million dollar media buying for all of Hachette's publishing groups, which include Little, Brown and Company, Little, Brown Books for Young Readers, Grand Central Publishing, Hachette Nashville, Orbit and Hyperion. The agency will also handle creative development for select titles. The agency’s first assignments were the creative launch for David Baldacci's King and Maxwell and the media planning for Michael Connelly's The Gods of Guilt. "We're excited about the depth and breadth of our partnership with Hachette,” said Michael Yuen, Partner and Executive Creative Director of MK. “They're bringing us in to the marketing process right from the beginning, so we can be involved with all aspects of how the books are marketed-both to booksellers and to consumers. Our goal is to keep Hachette titles current and relevant in a cluttered, digital, ad-saturated world."