NEW! P&G Scores With Emotional Ad Thanking Moms Of Olympians

P&GThe latest Olympic-themed video from the Procter & Gamble "Thank you, Mom" campaign is two minutes long, and best to watch with tissues nearby. Called "Pick Them Back Up," it tells the story of four moms of athletes with big dreams of making it as professional hockey players, snowboarders, figure skaters and skiers. From the time these kids are babies learning to walk to adolescents, when excelling in competitive sports become an uphill climb, their mothers pick them back up and offer the emotional support needed to make their dreams a reality and participate in the Olympic games. “For teaching us that falling only makes us stronger -- thank you, Mom,” closes the ad, created by Wieden + Kennedy Portland.

advertisement

advertisement

Next story loading loading..