• by Amy Corr  @MediaPostOTL, March 14, 2014

Former M Booth execs Josh Rosenberg, Brad Laney and Rob Longert have launched Day One Agency. It's a digitally driven marketing communications shop that the partners are positioning as one that will help brands create stories and content that would engage and influence audiences across multiple communication channels.

Headquartered in New York City, the agency officially opened last week with a roster of clients including: L'Oreal / SkinCeuticals, YouTube, Baldwin Denim and Collection, Indiegogo, IMS Internet Media Services, YEVVO, NPD Group and AMAZON Beverages.

Rosenberg spent 12 years at M Booth where he established its FirstWord Digital practice. Laney joined M Booth in 2002 and later founded M Booth's consumer technology practice. Longert spent 3 years at M Booth as vice president of FirstWord Digital running the global American Expresssocial media business and leading the agency's social media education and training program.

"We named the agency Day One for a reason," said President Brad Laney. "We live in a digital, real-time world where no consumer stands still, and no single campaign works the same way across communications channels. We are committed to delivering fresh thinking and an iterative approach to best engage each audience. We treat every day as day one."

Currently, Day One is working to grow L'Oreal/SkinCeuticals' existing communities across social media. For mobile broadcasting app YEVVO, Day One is engaging the Gen Z (post Millennial) demographic through a targeted influencer effort involving digital content creators across the Internet including Vine and YouTube stars.