CBS, CW To Share Research For Upfront

Television advertising sales efforts between CBS and The CW Network will be coordinated for this upfront market.

CBS, which in a joint venture with Warner Bros. owns The CW Network, says the CBS Television Network will share research and other “support strategies” with the CW.

But the companies added that setting pricing for TV shows and the schedule will continue to be handled independently -- and the two networks will “will not share proprietary information supplied by clients.”

Estimates are that CBS pulled in around $2.65 billion in upfront revenue for the 2013-2014 TV season, while the CW took in around $400 million.

Rob Tuck, executive vice president of advertising sales for The CW -- who reports to Mark Pedowitz, president of The CW -- will now get “added direction” from Jo Ann Ross, president of network advertising sales for CBS.

In a statement, Ross said: “The CW is part of the CBS family, so we can seamlessly collaborate and coordinate to maximize value for its clients. Rob and his team are well-respected throughout the industry, and we’re looking forward to working with them as we head into this year’s upfront marketplace.”

“For years, Rob and The CW sales team have forged incredible relationships with both the advertising community and the sales group at our parent company CBS,” said CW’s Mark Pedowitz. “Now, through this strategic alliance, those relationships are sure to get stronger.”



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