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One In Three Think Nike Sponsored The World Cup

Nearly one in three consumers (30 per cent) think Nike was an official sponsor of the Fifa World Cup. Similarly, one in four believe MasterCard was a Fifa partner and one in five believe Samsung had an official role. Of those brands which did sponsor the event the most highly recalled names were Coca-Cola, McDonald's, Visa and Adidas which has respective recognition rates of 50, 39, 41 and 36 per cent in the UK, according to research from GlobalWebIndex.

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