Digital
TV-video viewing continues to climb -- but it's still way behind traditional TV consumption.
Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching video on a
tablet and 1.6 hours per week watching video on a smartphone. But this compares to almost 20 hours per week on the television.
Other TV-video consumption reports from Nielsen show that TV
viewers spend much more time with traditional TV viewing -- around four and a half hours per day of live TV on average; and around 30-35 minutes a day with digital video, according to its second
quarter cross-platform report.
In virtually all studies, digital devices have seen soaring growth over the last four years.
“The percentage of video viewership among tablet
households has tripled since 2010, rising from 9% to 28%,” stated Glenn Hower, research analyst at Parks Associates. "For smartphone households, the percentage of video viewership doubled from
16% in 2010 to 31% in 2014.”
And in one instance, digital is declining. Parks says TV-video viewing on laptop/desktop computers has dropped -- significantly.
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