Sears Is Looking For Holding Company Agency Solution

Sears reaching out to holding companies and asking them to come up with a plan to better structure the retailer's various brands which include Kmart and Sears-focused brands Kenmore, Craftsman and Die Hard. Sears aims to have the consolidation/selection process complete by the end of January. Currently the brand works with Dentsu Aegis' McGarryBowen, Interpublic' FCB and Havas.

Next story loading loading..