• by Steve McClellan  @mp_mcclellan, November 19, 2014

The American Advertising Federation has unveiled a nationwide partnership with generationOn, the youth and family division of volunteer organization Points of Light. The partnership is designed to elevate the impact of youth service through a mentorship and creative development program.

Through this partnership, generationOn service clubs with members ages 5-18, will be paired with AAF’s vast network of over 200 college chapters to develop an advertising campaign to amplify youth public service programs across the country.

Daniel Horgan, executive director, generationOn, said: “We are thrilled to be partnering with AAF to expand the support that we can provide our youth service club network.  Kids and teens around the country are actively planning and implementing hundreds of service projects addressing critical social issues.  AAF’s advertising support will help amplify these projects and maximize both volunteer engagement and community impact.”
 
Rich Stoddart, CEO, Leo Burnett North America, AAF Chairman of the Board and member of the Advertising Hall of Achievement Class of 2002, will be spearheading the first program this Spring in partnership with AAF College Chapter, University of Illinois, and the generationOn Jordan Creek Kids Care Club.

This announcement followed the induction of Lauren Connolly, BBDO New York; Sarah Hofstetter, 360i; Ross Martin, Viacom Media Networks; Erika Nardini, AOL; Elias Plishner, Sony Pictures Entertainment; Bozoma Saint John, Apple iTunes and Beats Music and Jennifer S. Warren, RadioShack into the Advertising Hall of Achievement.