Dynamic Yield Puts Marketers In Control Of Online Efforts

The IT department can take the morning off.

Dynamic Yield, an automated real-time content optimization engine, is introducing a new platform that gives marketers creative control over their online actions without the need for IT involvement. 

“A better way for creating, managing and optimizing landing pages has been a top request of our B2B and B2C clients," says Liad Agmon, CEO of Dynamic Yield.

"As a marketer, you are running dozens of concurrent campaigns. Data shows that landing pages that correlate exactly to your ad messages yield significantly higher conversion rates. Now, thanks to our new module, the marketer is in charge and landing pages can be built in a breeze," he adds.

According to the company, this new Landing Page module enables marketers to easily build and manage a large number of landing pages, personalize and customize their content, automatically A/B test multiple variations and optimize the funnel in real time.



The tool is intuitive, requires absolutely no coding following implementation, and delivers optimized experiences automatically in real time. Visitors are targeted with fully personalized landing pages that drive engagement and automated optimization, to increase conversion and revenue, per Dynamic.

The module also introduces the ability to create landing pages on-the-fly, pulling real-time data from feeds, databases and advertising campaigns. 

“Some of our clients don’t even create the landing pages in advance – they simply create the templates – and Dynamic Yield populates them in real-time according to the specific campaign," says Agmon. "It’s the equivalent of having thousands of landing pages, each tailored specifically to the right context and the right user.” 

The development of this service was client-driven. Dynamic Yield created this ability in order to better serve their clients. They cite the rising cost of online advertising puts a lot of pressure on them to increase conversion rates and improve the ROI of their campaigns.

Dynamic Yield has already introduced the module to several of its clients, with one currently managing 70 different landing pages through this module. This summer Dynamic Yield introduced a platform that gives online publishers the ability to give readers a personalized news experience.

Founded in 2012, the technology solutions company has received more than $15 million in funding from the New York Times Company, ProSiebenSat.1 Media AG, Bessemer Venture Partners, Marker LLC and Innovation Endeavors.

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