Around the Net
Tesco To Link Up Services To Improve Customer Offering
- Marketing Week, Wednesday, December 10, 2014 8:22 AM
Tesco chief executive Dave Lewis says he sees a big opportunity for the retailer to be “much more joined up” in how it engages with customers as he says the company has so far spent £500m in improving the customer proposition, an investment that has led to the supermarket issuing its fourth profit warning in a year. Lewis said the appointment of Tesco’s multichannel director Robin Terrell last week to a new role of Head of Customer would help the brand “link up” all its businesses – from Clubcard to Tesco Mobile to Tesco Bank.
