• by Amy Corr  @MediaPostOTL, December 17, 2014

Here's an interesting case study from Geometry Global's Romania office that helped raise awareness for the need for blood donations in the European country with the most critical need for blood donors. The agency teamed up with Observator, a prime-time news program on Antena 1, one of Romania's television channels. To illustrate "life without red," the week-long campaign removed the red component from television screen's RGC colors for a three-minute news segment on the topic. The campaign included a Facebook element where users were encouraged to remove the color red from their profile pictures. The newscaster had to explain to viewers that nothing was wrong with their television before reporting the public service story. The campaign led to an increase in blood donations, 33,000 Romanians removed the red from their Facebook profile picture, and the government pledged to increase the 2015 budget for blood donations by 300%. See it here.