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Lionsgate Drops MEC For Carat

  • Campaign, Tuesday, August 11, 2015 9:22 AM

Lionsgate, the film distributor, has appointed Carat to handle its media planning and buying business, ending its 11-year relationship with MEC. MEC was reappointed by Lionsgate in 2009 after fighting off competition from Initiative. The business was then worth £12 million. The agency also retained the account in 2011.

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