The account was previously held by Wieden & Kennedy Amsterdam. A spokeswoman for Tesco Mobile confirmed the appointment. She added that the business was handed to SapientNitro as Bartle Bogle Hegarty holds the Virgin Media account. Tesco moved its GBP110 million main advertising business to BBH at the beginning of 2015, having worked with Wieden & Kennedy London for more than two years. SapientNitro also confirmed the win but declined to comment further.