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Royal Mail Signs Up Havas Helia And Publicis Chemistry

  • Campaign, Thursday, September 17, 2015 6:46 AM

Royal Mail has appointed Havas Helia to handle customer engagement and Publicis Chemistry to work on its business-to-business CRM account. Havas Helia will oversee digital and direct activity for the MarketReach campaign. It was awarded the business after a competitive pitch. Publicis Chemistry was the incumbent on the account. Publicis Chemistry landed the B2B CRM business, previously handled by McCann Manchester, without a pitch. It will manage digital and direct, content and loyalty marketing.

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