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Vollkswagen Vows To Win Back Consumer Trust

Volkswagen has put aside at least EUR6.5bn to cover the cost of addressing issues arising in the wake of the emissions scandal, including "winning back customer trust," as its brand reputation takes a hit. The car marque has now admitted that around 11 million of its vehicles worldwide have diesel engines with software "irregularities." The UK Transport Secretary Patrick McLoughlin is calling for an EU-wide investigation into the Volkswagen issue and pushing for more accurate emissions tests.

Read the whole story at Marketing Week »

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