Research conducted earlier this year by WBR revealed that 92% of marketers within the US retail sector are using programmatic for branding objectives - making it
the number one reason for adopting the technology within this group. However, one of the barriers to the movement of branding budgets to programmatic has traditionally been a lack of
understanding over how and why programmatic works to raise brand awareness.
- MediaTel, Tuesday, September 29, 2015 7:17 AM
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