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Food And Drink Industry Rejects Calls For A Sugar Tax
- Marketing Week, Friday, October 23, 2015 7:05 AM
The food and drink industry has rejected calls from Public Health England (PHE) to introduce tighter marketing regulations around sugary products, including the controversial “sugar tax” that would see an increase in the price of high sugar products. Current regulations by Ofcom already place restrictions on the advertising of foods highest in fat, salt and sugar -- specifically during children’s TV programmes. However, PHE says these regulations are not strict enough.
