• by Amy Corr , February 2, 2016

Who needs scientific proof that hot dogs and ketchup go hand-in-hand -- when Heinz has a "Wiener Stampede" of dachshunds attacking their favorite condiments in the brand's third quarter Super Bowl ad? The 30-second ad aims to showcase Heinz as more than just ketchup. The campaign builds on Heinz's 2015 ad campaign "Ketchup’s Got a New Mustard," that introduced mustard to the Heinz family. The Super Bowl commercial launches "Meet the Ketchups," which introduces the entire family of Heinz ketchup, including Organic, Simply Heinz, Sriracha, and even Heinz in the iconic glass bottle. In it, a massive group of dachshunds dressed in hot dog costumes make a beeline for various Heinz ketchup flavors, including a kid dressed in a to-go ketchup packet. Watch it here. A 60-second version of the ad offers viewers a closer look at flavor options -- and, of course, more dogs. See it here. Heinz tapped the same agency that created its mustard campaign, DAVID, Miami, to create this campaign.