This year, the search giant will be releasing an update to its mobile search results in May. It will weight mobile-friendliness more heavily, ostensibly to help users find pages that are easier to read on their devices.
Google has branched into mobile on a number of different levels, including the Android OS and the Nexus smartphone. It became a mobile virtual network operator (MVNO) with Project Fi and accelerated mobile pages (AMP) — an answer to Facebook’s instant articles.
The original mobilegeddon was quickly forgotten after implementation, and it only applied to individual Web pages.
Google started labeling sites “mobile-friendly” in 2014. The basic parameters of mobile-friendliness include not using flash, easily tappable links, being able to read text without zooming, and being able to read horizontally or vertically.
By altering the algorithm, Google can make its search results more helpful for users, but it can also force businesses to shift into mobile.