Be The Match, a non-profit that manages the world’s largest marrow donor registry, has tapped space150 to develop a digital engagement and donor recruitment strategy aimed at young men. The assignment came after review.
The agency will also reevaluate the organization's outreach efforts to make sure it has the correct balance of "strategy, media, PR and social to reach and activate potential young donors with a high level of commitment who will answer the call when they are matched," says the agency.
Be The Match matches patients diagnosed with leukemia, lymphoma and other life-threatening blood diseases with a donor. And because 70% of those who need a transplant do not have a fully matched donor in their family, young male donors are particularly suitable candidates.
Be The Match spent $22.12 million on public awareness efforts during the fiscal year 2015, up from $20.20 million in fiscal 2014, according to its financial report. In 2015, the organization facilitated some 6,400 marrow and umbilical cord blood transplants, for a total of 74,000 transplants since 1987.
“Be The Match is a well-respected, and crucial organization on a powerful mission that hits close to home for many of our space150 team,” stated Dutch Thalhuber, chief operating officer at space150. “We intimately understand the weight of our mission and how our expertise and insights will propel it forward.”