Booking.com Lets Travelers Follow Their 'Passions'

Booking.com launched "Passions," an international TV campaign that promotes a new feature on the travel site that allows people to search destinations based on their interests. The ads are running in the United Kingdom, Germany, France, Italy, Spain, Australia and Canada. One woman lets her inner warrior roar in "Haka." One couple takes Medieval reenacting to an extreme level while on vacation in Italy. The final ad features a man, a pig and a search for truffles. Wieden+Kennedy Amsterdam created the campaign.

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